In a recent advertisement, Sachin Tendulkar urges the audience to watch the Indian Premier League “only on” JioCinema. Clearly, when the ad was commissioned, the brief was to draw the audience away from Star Sports, which also will telecast the IPL starting on March 22. After the new turn of events, however, it seems neither Tendulkar nor JioCinema would mind people watching on either platform.
When the Board of Control for Cricket in India (BCCI) sold the IPL broadcasting rights for the 2023-27 cycle, the rights for digital platforms and television were split into two packages. Star Sports, controlled by Disney, retained the television rights paying 23,575 crore and Viacom18 (JioCinema’s parent, owned by Reliance Industries Ltd) bagged the digital rights for 20,500 crore. And the two engaged in an advertising war. JioCinema got cricketers M.S. Dhoni and Suryakumar Yadav encouraging fans to watch the matches live from anywhere. Star Sports roped in Virat Kohli to emphasise the experience of watching it on television screens. JioCinema stumped everyone by streaming IPL for free.
The rivalry, however, has become a thing of the past, as Viacom18 and Disney are joining hands to create a 70,000-crore media giant. The media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme of arrangement. Reliance will invest 11,500 crore in the joint venture in which Viacom18 will hold 46.82 per cent, Disney 36.84 per cent and Reliance 16.34 per cent.
Denne historien er fra March 17, 2024-utgaven av THE WEEK India.
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Denne historien er fra March 17, 2024-utgaven av THE WEEK India.
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Hat-Trick Or Has-Beens?
India look to win their third straight Test series in Australia, but ageing superstars and recent humiliation at home have cast a shadow on their hopes
Constipation Can Put Your Heart At Risk
PEOPLE WITH CONSTIPATION have an increased risk of major cardiac events, including heart attack, stroke and heart failure, especially if they also have high blood pressure, finds an international study published in the American Journal of Physiology-Heart and Circulatory Physiology.
Too Much Sitting Can Accelerate Ageing
SITTING FOR EXTENDED PERIODS can harm the heart and accelerate ageing, even if you are young and get the minimum recommended amount of daily exercise, according to a US study published in the journal PLOS One.
Efficiency and innovation
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Level up
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HOPE STEMS FROM A CELL
While stem cell therapies have shown success in treating blood disorders, orthopaedic ailments, autoimmune diseases and eye issues, there is hope that they can one day treat patients with heart disease, blindness, Parkinson's, HIV, diabetes and spinal cord injuries
Mind matters
Your mindset can limit or expand your physical ability
Cutting edge
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The smallest cut
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Signalling a revolution
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