In a recent advertisement, Sachin Tendulkar urges the audience to watch the Indian Premier League “only on” JioCinema. Clearly, when the ad was commissioned, the brief was to draw the audience away from Star Sports, which also will telecast the IPL starting on March 22. After the new turn of events, however, it seems neither Tendulkar nor JioCinema would mind people watching on either platform.
When the Board of Control for Cricket in India (BCCI) sold the IPL broadcasting rights for the 2023-27 cycle, the rights for digital platforms and television were split into two packages. Star Sports, controlled by Disney, retained the television rights paying 23,575 crore and Viacom18 (JioCinema’s parent, owned by Reliance Industries Ltd) bagged the digital rights for 20,500 crore. And the two engaged in an advertising war. JioCinema got cricketers M.S. Dhoni and Suryakumar Yadav encouraging fans to watch the matches live from anywhere. Star Sports roped in Virat Kohli to emphasise the experience of watching it on television screens. JioCinema stumped everyone by streaming IPL for free.
The rivalry, however, has become a thing of the past, as Viacom18 and Disney are joining hands to create a 70,000-crore media giant. The media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme of arrangement. Reliance will invest 11,500 crore in the joint venture in which Viacom18 will hold 46.82 per cent, Disney 36.84 per cent and Reliance 16.34 per cent.
Denne historien er fra March 17, 2024-utgaven av THE WEEK India.
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Denne historien er fra March 17, 2024-utgaven av THE WEEK India.
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Mother nurture
Padmini Janaki promises to be with women on their fertility journeys, whether virtually or in person
THE BULLY AND THE BULLIED
The prevalence of bullying in India is very high. With easy access to internet and social media, it has only got worse. There is a need for awareness and resources in how to handle not just the victims but also the perpetrators with care
TRAINING THE BRAIN
Sports mastery is a lot more than physical capability; it shapes the brain, too
The truth about teeth
Neglecting dental health can have varied repercussions
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CYCLING TO WORK LOWERS RISK OF DISEASE, DEATH
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NEW ANTIDOTE FOR COBRA BITES
A commonly prescribed blood thinner-heparincan be repurposed as an inexpensive and effective antidote for cobra venom.
VEGAN DIET CAN SLOW BIOLOGICAL AGE IN JUST 8 WEEKS
Eating a vegan diet, even for a short duration, may help you slow down the biological ageing process, finds a new study published in BMC Medicine.
THE DANGERS OF EXCESS BELLY AND ARM FAT
A new Chinese study published in the journal Neurology suggests that people with high levels of fat in their arms or belly have an increased risk for neurodegenerative diseases like Parkinson’s and Alzheimer’s.
NO HEALTH BENEFITS TO MODERATE DRINKING
Drinking a glass of wine daily may not be healthy after all.