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YouTube Is Ready to Take on TV-Sized Budgets
Google plots a multipronged strategy - using talent like Rachel Levin - to make its video arm the biggest draw for TV dollars.
Poetry In Motion
WHY COCA-COLA, UNDER ARMOUR AND MORE HAVE TAPPED POETS TO WRITE COPY FOR THEIR ADS.
Meet The Parents
WHY MOMS AND DADS HAVE SKILLS THAT CAN BE A HUGE COMPETITIVE AND CULTURAL ADVANTAGE
Let's Do It Live
MARKETERS CUT THROUGH THE CLUTTER BY CREATING ADS ON THE SPOT.
Ads Go Hollywood
WHY BRANDS ARE FAKING OUT CONSUMERS WITH CAMPAIGNS DISGUISED AS MOVIE TRAILERS.
Country Strong
WHY BRANDS LIKE KFC, BUDWEISER, WAFFLE HOUSE AND MORE ARE BUZZING ABOUT COUNTRY MUSIC.
Liquid Paper
HOW A PIONEERING SINGLE MOM’S INVENTION HAS BEEN FIXING TYPOS FOR 60 YEARS.
Fixing Marketing's Identity Crisis
By Reclaiming Their Data Destiny and Adopting an Indentity-based Approach, Brands Can Regain Their Swagger.
The Cutting Edge
How Bevel Founder Tristan Walker Applied Big Data to an Age-old Problem and Found Success.
Molly Smith
The Funny Or Die Creative Behind Monetizing Some Of Your Favorite Viral Videos.
16 Innovative Marketing You Need To Know Right Now
Sex Dust and Naked Juice have nothing to do with the San Fernando Valley’s once-thriving porn industry.
Busy Philipps On Redefining Late Night, And Why L.A. Is ‘The Best'
The actress, best-selling author and instagram star on redefining late night, and why L.A. is ‘the best'.
What CPG Brands Can Learn From Startups
They need to integrate the digital savviness and flexibility of entrepreneurs.
Are You (User) Experienced?
User experience design is everything, and most brands suck at it. Here’s why it’s so hard.
Get Smart
HOW IN-HOME TECH HELPS UTILITIES AND THEIR CUSTOMERS SAVE ON ENERGY.
5 Super Bowl Ads To Watch For
From The Funny To The Scary To The Downright Puzzling.
Small Shop. Big Ideas.
Brunner’s 84 Lumber Super Bowl ad on immigration in 2017 is just as relevant today.
Mikaela Shiffrin
HOW THE WORLD’S NO. 1 FEMALE SKI RACER TURNS HER WINNING STREAK INTO MARKETING GOLD.
Jessica Pels
HOW OPENING DOORS TO NEW COVERAGE PUSHED COSMOPOLITAN TO NEW HEIGHTS.
Why In-house Is In Demand
THE TIDE HAS TURNED, WITH AGENCY CREATIVES MOVING CLIENT SIDE.
Meet The New Broadcast TV Chiefs
After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
Marketing Needs To Be Inclusive
Diversity efforts must be authentic and go further than checking off a box.
How To Manage Relationships With Toxic Clients
Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus.
Diversifying In Advertising Requires Creativity And A Drive For Instilling Fairness
Company output won’t be inclusive if your workplace isn’t.
Democrats' Hollywood-Style, Dramatic Ads Stand out In a High-Stakes Midterm Season
Democrats bet on documentary-style videos in a high-stakes midterm season.
Why The Famed Logo Of Versace Is Turning Heads!
Inspired by an ancient ruin, medusas head is among the strangest marks in fashion.
The Missing Connection Between Consumers And Brands
Messaging may be the key.
Perceptual Competition: Threat Or Opportunity?
YOUR TRUE COMPETITORS MIGHT NOT BE WHO YOU THINK THEY ARE.
China Calling
THE NATION’S POST- DESKTOP MOBILE-TO- OFFLINE GAME PLAN LEAVES NO ROOM FOR M2O DENIERS.
The Importance Of Being Martha
SHE STARTED A HOME-EC RENAISSANCE, BUILT A MEDIA EMPIRE AND TAUGHT SNOOP HOW TO MAKE BROWNIES. SHE IS MARTHA STEWART, AND SHE’S STILL AS INFLUENTIAL AS EVER.