CATEGORIES

IOT, LIGHTING & DESIGN MERGE @ LOGIC DISPLAY'S FUTURISTIC STORE

Logic Displays has recently opened a first of its kind futuristic experience centre in Bangalore. Designed by Bangalore-based design firm Four Dimensions Retail Design, the store is IOT_enabled, with all the tech equipment in the store, screens, audio, digital content, robot and lighting controlled from an iPad without needing staff intervention. Here’s a look at the store built at a cost of $150 per sqft.

Indian suppliers add value to Odel's Colombo store project

ODEL, Sri Lanka’s premier fashion and lifestyle department store, has partnered with Indian suppliers Disha Retail Fixtures and Shark Shopfits, for the fixtures at its store in One Galle Face Mall of the Shangri La group, Colombo. The store project, where Indian company Focus Lighting was also involved, is a classic example of how smooth collaboration and partnership can help deliver a global store experience within tight time lines.

GAURI: UNRAVELING FULL 6 YARDS OF CREATIVITY

BARODA Dipen Gada & Associates, popularly known as DGA, has evolved from an exclusive interior design firm to a civil and architectural planning firm and attained a prominent position in Baroda. The firm’s recently designed store project ‘Gauri’ is all about creating an immersive sense of belonging for the customer.

An elegant confluence of heritage, modernity & sustainability

Design has the power to evoke myriad emotions and enliven the senses. The best of brands recognise the need to maximize their investment returns by designing inspirational spaces that engage the customer. Raymond’s Ethnix store is a classic example of leveraging the power of aesthetic design to convey a strong brand statement, while also delivering business results.

What's In Store For These Silent Salespeople?

Mannequins have come a long way. From being mute spectators to becoming silent salespersons influencing purchasing decision, from being unmissable store eye candies to becoming interactive and smart enabled by technology, they have indeed evolved keeping pace with the overall market trends. VM&RD reached out to a few mannequin manufacturers and suppliers to get their take on new market trends as far as mannequins are concerned. Here’s a low down.

Meena Bazaar: Fashion Meets Heritage In Charming Pink

Located in Hyderabad, the store, spread across 4,000 sq ft, dons a contemporary and elegant look in its design and look. The store, designed by Mumbai based JCA Architects, is a visual extension of the brand’s ethos and the city’s charming heritage, blending old world sophistication with a modern young sensibility.

Kalyan Jewellers Adds New Lustre To Store Space

With an aim to redefine the whole experience of jewellery buying, high-end jewellery brands are remodeling their stores and showrooms with millennial-friendly touches, while developing unique luxury experiences for customers. Keeping up with the trend, Kalyan Jewellers, recently inaugurated its first boutique showroom in Mumbai, catering to a tech-savvy generation.

In Search Of The X'Mas Spirit

It’s that time of the year to be merry and spread joy and cheer all round. Retail is usually the quickest to join the festival bandwagon and whip up the season’s sentiments for obvious reasons . So did the merry Christmas spirit get reflected in stores this year? Not as much as one would have expected, as observed by VM&RD . But malls seem to have gone all out in raising the festive quotient. Here’s a roundup.

‘Hard Data Helps In Driving Better Business Decisions'

Singapore-based technology and OEM agnostic technology solutions company One X set up shop in India 6 months ago. Active in 15000 stores across China and South East Asia and with more than 500 brands in its kitty, the company is focused on bringing a consultative, problem-solving approach to the Indian retail industry. VM&RD catches up with Anadi Misra, Client Partner, OneX to know more about the solutions they offer, challenges they face in the Indian retail landscape and about how the retail segment can leverage technology to improve efficiency and customer experience.

Design & The Culture Of Growth

The term design can evoke many things, often evolving with the shifting cultural, social and economic landscapes. Vishal Kapoor takes us through some interesting perspectives on how design, culture, mindset, lifestyle and other aspects intersect to redefine outcomes and enable growth in the context of an experience driven economy.

When A Traditional Chemist Dons A Cool New Persona

Independent Irish chemists CH – formally known as CH Chemists - has reopened with a new brand identity, communications and store concept, all created by creative agency Dalziel & Pow. Here’s a look at the details.

Ather Space: Redefining The Scooter Buying Experience

Bangalore-based electric scooters manufacturer Ather Energy has recently opened its second Experience center in Chennai. Designed by Delhi-based design company Studio Lotus, the 4000 sq ft Ather Space is a complete guide book to Ather Energy’s journey and their milestone products.

‘Trust, Transparency & Partnership Are Critical'

Signage is the first brand call-out to a customer and therefore a critical tool of brand communication and identity. In a conversation with VM&RD, Sasikumar Ramaswami, President - Group Head, Store Design & Projects, Landmark Group, Lifestyle International Pvt Ltd, takes us through the group’s approach to signage and how partnering with LP Flex for the signage requirements of group brands like Max helps in consistently maintaining quality.

Adidas' Big Step Towards Green VM

Taking sustainability to an actionable level, Adidas has come up with a Green VM project with the objective of eliminating plastic waste by using alternative materials.

Sustainability In Store Design: Myth Or Reality?

While there is growing acknowledgement on the need to make sustainability an integral part of the retail business, in practice however there is still a long way to go. So the moot question here is: How can sustainability become a viable business goal in the context of store design? It may be added that sustainability here means something that is environmentally responsible, while serving a long-term function and purpose. VM&RD reached out to a few store designers and architects to get some answers. Read on…

Louis Philippe Evokes Royalty Of Indian Weddings

The brand’s latest window promotes their wedding collection ‘Maharaja’ using colour burgundy colour, curtains and a backdrop print of classic wall décor for the regal feel.

‘Sustainability & Responsibility Are The DNA Of Design'

Ashish Deshpande, Director, Elephant Design, tells VM&RD why sustainability is the essence of store design and explains with an example how it can be realistically made part of a store design project.

Kalyani Store: Design That Conveys An Experience

PUNE Spread across 10000 sq. ft., Kalyani Store, Pune, is a one-stop destination for interiors and lifestyle products. The store designed by Mumbai-based JCA Architects, offers a unique experience to customers through a strategic design approach that strikes a balance between being minimalist and offering a vivid product presence.

The Tank: Redefining The Store As A Community Space

GURGAON Reliance Brands’ The Tank store in Gurgaon is a luxury brand outlet which hosts more than 20 international brands. Designed by 02JUNE DESIGN STUDIOS + FEWSTEPSAHEAD, the store is positioned as a community space, facilitating interactions and in the process breaking a few stereotypes around store design. Aesthetically the store is also an amalgamation of varied cultural and social themes drawn from across the world. Here’s a detailed look.

It's Classical All Right At Wrogn's CP Store

DELHI WROGN, the lifestyle menswear fashion brand, launched its flagship store at the heart of the National Capital Region Connaught Place, which is inspired by classical Greek and Roman architecture in its design. Here’s a look.

It's Party Time At Project Eve Windows

Breaking away from the traditional approach for the upcoming year-end party season, Project Eve, the women’s centric brand from Reliance Retail, has created an elegant but conspicuous window display which captures attention.

How These Tanishq Stores Evoke The Local Ethos…

HYDERABAD & CHENNAI Today, there is a growing need for brands to reinvent the store experience so as to be culturally relevant in different regional contexts. Consumers more than ever are looking forward to an unforgettable buying experience that goes beyond product purchase. Successful brands thus ensure that the store design is culturally relevant, capturing the local flavours and idioms. Tanishq, the jewellery brand, which has always stayed ahead of the curve, adds a dash of local culture to its store design, while retaining the sophisticated edge and in the process evoking a sense of belonging on the part of its customers. Here’s a look at how the brand introduced the local flavour organically to its original design in its two stores – Hyderabad and Chennai.

Sugar Cosmetics: Savouring The Sweet Taste Of Success

Sugar Cosmetics, one of the fastest growing premium colour cosmetics brands in the country, entered the Indian cosmetics market in 2015.

Decked Up To Celebrate: Capturing The Festive Spirit

Another Diwali has come and gone, leaving in its trail some glowing (literally) opportunities for brands to showcase their creative best at the retail space. While many brands went in for regular Diwali greeting stickers on their window, a few brands like Home Centre, Pantaloons, Lifestyle, Max and others have left no stone unturned to take the festive fervour a notch higher and capture the spirit of Diwali in a grand way. Embracing the festival of lights, a few malls like Phoenix Marketcity and Oberoi Mall too have executed some eye catching theme-based décor and installations this year that added to the shoppers’ festive mood. Here’s a quick roundup of Diwali VM and mall installations which caught our eye.

Home Experience Comes Alive At Nitin Kohli

Delhi-based Interior Designer, Nitin Kohli, famed for creating some of the best interior spaces in the country and abroad for over two decades, has recently launched three new unique projects, which according to him, “democratize design”. Titled NKH Condo, NKH Conversations and NKH Pillow Talk respectively, these spaces combine luxury, style and functionality.

‘North East Shoppers Know Their Brands'

Iconic large format retail brand Shoppers Stop has recently forayed into the Northeast by opening its first flagship store in Guwahati. With the success of this store, the brand is now looking to expand its presence further by opening more stores in Northeast in cities like Shillong and Agartala. Deepak Yadav, Head of Business Development, Shoppers Stop, shares more insights about the Northeast market and their retail strategy for smaller towns.

It's Destination Tier II-tier III

As metros saturate and become more expensive to operate in, many retailers are expanding to smaller cities to tap a new breed of customers and spend more money on modern retail formats. VM&RD reached out to a few retail brands to get their views on this. Read on.

TYNIMO: The Art Of Organized Browsing Space

Spread across 1800 sqft, the new Tynimo store is designed to deliver a convenient and enjoyable ‘organized browsing’ shopping experience to the young customer of today in an experiential lifestyle environment.

Sugar Cosmetics: Savouring The Sweet Taste Of Success

SUGAR Cosmetics, one of the fastest growing premium colour cosmetics brands in the country, entered the Indian cosmetics market in 2015. The cosmetics brand has recently clocked a turnover over Rs 100 crore and is reportedly already giving tough competition to market leaders in the colour cosmetics category in India. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 770+ retail outlets as of early 2019, driven by a mission of reaching the doorstep of every makeup user in the country. In an exclusive interview with VM&RD, Amrita Shinde, Head of Brand Marketing, SUGAR Cosmetics, sheds light on the company’s journey so far, approach to retail brand presence and on the factors that help stay ahead of competition.

Home Experience Comes Alive At Nitin Kohli

Delhi-based Interior Designer, Nitin Kohli, famed for creating some of the best interior spaces in the country and abroad for over two decades, has recently launched three new unique projects, which according to him, “democratize design”. Titled NKH Condo, NKH Conversations and NKH Pillow Talk respectively, these spaces combine luxury, style and functionality.