DEAL JEANS
Brand Name: DEAL JEANS | Company Name: DEAL GLOBAL FASHIONS PVT. LTD. | Launch Year: 2000 | Website: WWW.DEALJEANS.COM | Total no of EBOs: 19 | Total no of MBOs: 900 | Total no of Shop-in-Shops: 102 | LFS/MBO/ Departmental Store Partners: CENTRAL & GLOBUS | E-commerce Presence: MYNTRA, AJIO, NYKAA | Indian Cities Present: 400 | New Territory/Region Added: LICHTENBERG & BOTSWANA ( SOUTH AFRICA ), KATHMANDU (NEPAL)
Deal Jeans is a women’s fast fashion, western wear brand that believes in bringing fresh fashion from every fashion-forward corner of the world to trend seekers out here. The brand’s journey began with its designer denim that created ripples 21 years back. Today, Deal Jeans offers about 40 exclusive product categories in around 3,000 artistic styles crafted every year.
Core Product Offerings
Deal Jeans’ product portfolio consists of 40 sub-categories from designer denim to culottes in bottom wear and chic tops to dresses in top wear.
Target Consumers
The brand caters to fashion-seeking women with a lot of styles, attitudes, and flair. The brand’s target audience consists of women between 18 - 35 years and girls between 4 - 16 years.
Brand USP
Deal is positioned to bridge the gap between casual and designer denim. Offering exceptional quality fits, and fabric at a competitive price is the brand's main USP.
Latest Collection
This story is from the January 2021 edition of Business Of Fashion.
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This story is from the January 2021 edition of Business Of Fashion.
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