Brands in India 2021
Business Of Fashion|January 2021
Brands in India 2021
Brands in India 2021

DEAL JEANS

Brand Name: DEAL JEANS | Company Name: DEAL GLOBAL FASHIONS PVT. LTD. | Launch Year: 2000 | Website: WWW.DEALJEANS.COM | Total no of EBOs: 19 | Total no of MBOs: 900 | Total no of Shop-in-Shops: 102 | LFS/MBO/ Departmental Store Partners: CENTRAL & GLOBUS | E-commerce Presence: MYNTRA, AJIO, NYKAA | Indian Cities Present: 400 | New Territory/Region Added: LICHTENBERG & BOTSWANA ( SOUTH AFRICA ), KATHMANDU (NEPAL)

Deal Jeans is a women’s fast fashion, western wear brand that believes in bringing fresh fashion from every fashion-forward corner of the world to trend seekers out here. The brand’s journey began with its designer denim that created ripples 21 years back. Today, Deal Jeans offers about 40 exclusive product categories in around 3,000 artistic styles crafted every year.

Core Product Offerings

Deal Jeans’ product portfolio consists of 40 sub-categories from designer denim to culottes in bottom wear and chic tops to dresses in top wear.

Target Consumers

The brand caters to fashion-seeking women with a lot of styles, attitudes, and flair. The brand’s target audience consists of women between 18 - 35 years and girls between 4 - 16 years.

Brand USP

Deal is positioned to bridge the gap between casual and designer denim. Offering exceptional quality fits, and fabric at a competitive price is the brand's main USP.

Latest Collection

This story is from the January 2021 edition of Business Of Fashion.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January 2021 edition of Business Of Fashion.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS OF FASHIONView All
MYNTRA'S WINTERWEAR Strategy Redefines Customer Engagement
Business Of Fashion

MYNTRA'S WINTERWEAR Strategy Redefines Customer Engagement

Winter collections on the platform resonate with customer preferences, celebrating India’s diverse climates, festivals, and vibrant cultures offering diverse products from light layers to heavy jackets for colder areas...

time-read
3 mins  |
December 2024
ZOIYA: A Revolutionary Leap Towards Sustainable Fashion
Business Of Fashion

ZOIYA: A Revolutionary Leap Towards Sustainable Fashion

As India stands on the brink of a transformative wave in the fashion industry, a new brand emerges to lead the charge towards sustainability. Zoiya, an avant-garde label is not just reimagining the way we dress, but how we engage with the environment...

time-read
5 mins  |
December 2024
KALATMAK SPATIAL SYSTEMS: Redefining Spaces with Design at Its Core
Business Of Fashion

KALATMAK SPATIAL SYSTEMS: Redefining Spaces with Design at Its Core

Rajesh Sharma was instrumental in re-imagining a general interior contracting company into a customised furniture manufacturing firm...

time-read
6 mins  |
December 2024
PURPLE UNITED KIDS: Redefining Premium Kidswear in India
Business Of Fashion

PURPLE UNITED KIDS: Redefining Premium Kidswear in India

Purple United Kids is set to scale new heights with its ambitious plans to open 100 new stores in the next two years...

time-read
2 mins  |
December 2024
SMALL SIZES, BIG BUSINESS: Trends, Growth & Opportunities in the Indian Kidswear Segment
Business Of Fashion

SMALL SIZES, BIG BUSINESS: Trends, Growth & Opportunities in the Indian Kidswear Segment

From playful prints to sustainable fabrics, the kidswear market in India has evolved into a dynamic and thriving segment.

time-read
7 mins  |
December 2024
ENHANCING FASHION RETAIL WITH AUTHENTIC SOCIAL CONTENT:A Consumer-Driven Approach
Business Of Fashion

ENHANCING FASHION RETAIL WITH AUTHENTIC SOCIAL CONTENT:A Consumer-Driven Approach

Brands today are tapping into the power of user and creatorgenerated content, giving a voice to their consumers and creators. This authentic form of content has proven to resonate more with audiences compared to traditional advertising...

time-read
4 mins  |
December 2024
Small Threads, Big Style: Exploring the Kidswear Market In India
Business Of Fashion

Small Threads, Big Style: Exploring the Kidswear Market In India

With a retail value projected to rise by over 16% during the forecast period, the kidswear market in India is set to become a critical component of the broader retail landscape...

time-read
7 mins  |
December 2024
The Growing Kidswear Market in India: Trends, Insights, & Projections
Business Of Fashion

The Growing Kidswear Market in India: Trends, Insights, & Projections

The growing popularity of specialised categories like ethnicwear, winterwear, and gender-specific clothing has contributed to the sector's expansion, particularly in urban and semi-urban markets...

time-read
10+ mins  |
December 2024
Designer Ravi Bajaj launches new wedding wear label, AURUM
Business Of Fashion

Designer Ravi Bajaj launches new wedding wear label, AURUM

Ravi Bajaj debuted his latest label, AURUM, Ravi at a fashion show at DLF Emporio,\" Vasant Kunj. In partnership with T&T Motors, the collection focuses on redefining wedding wear by blending traditional elegance with contemporary design elements.

time-read
1 min  |
December 2024
Nykaa appoints former Cars24 Executive as EVP & Business Head for Fashion eCommerce
Business Of Fashion

Nykaa appoints former Cars24 Executive as EVP & Business Head for Fashion eCommerce

Nykaa appointed a former Cars24 executive, Abhijeet Dabas as Executive Vice President and Business Head of its Fashion eCommerce division.

time-read
1 min  |
December 2024