Reebok and Victoria Beckham have launched a new collection – Essential Purism. This collection marks the third release from the ongoing partnership between the global fitness and lifestyle brand and the global fashion icon.
The latest offering is, “a true celebration of the relaxed, non-fussy 90s sportswear aesthetic combined with Reebok’s deeply catalogued archival looks, updated in a collection that resonates with the modern consumer,” according to Victoria Beckham.
“There’s definitely heritage in there, but it’s future-facing,” adds Michael Parker, Senior Director of Fashion at Reebok.
This story is from the March 2020 edition of Business Of Fashion.
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This story is from the March 2020 edition of Business Of Fashion.
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