Following enthusiastic consumer response to MiY for the Meteor, the Classic, and the 650 Twin motorcycles, Royal Enfield today announced the launch of the MiY initiative for its range of apparel and gear as well. With MiY for apparel, consumers and riding enthusiasts will now be able to personalize their riding and lifestyle essentials such as helmets and t-shirts, by visiting the Store.royalenfield.com.
Speaking about the MiY initiative and the launch of MiY on apparel, Vinod
This story is from the February 2021 edition of Business Of Fashion.
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This story is from the February 2021 edition of Business Of Fashion.
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