A Brand expert says Emma Raducanu is “the brightness everyone needs” as the 18-year-old stands on the cusp of tennis superstardom.
Emma is taking on 28-year-old Aussie Ajla Tomljanovic in round four of Wimbledon today. Her prize money will rise to £300,000 if she wins but that could be dwarfed by her off-court earnings.
She earned £181,000 by beating Sorana Cirstea in the third round on Saturday.
Marcel Knobil, founder of Brand Council and Superbrands, told the Mirror: “Brands are absolutely desperate for positivity right now, after nearly two years of bleakness. They want to capitalise on incredible stories like Emma’s.
This story is from the July 05, 2021 edition of Daily Mirror.
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This story is from the July 05, 2021 edition of Daily Mirror.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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