The move comes as part of the brand's strategic emphasis on retail and e-commerce growth, putting the spotlight on a comprehensive product line featuring bags, jewelry, hair accessories, sunglasses, and stationery, boasting a diverse range of colours and globally inspired designs.
The brand offers 200 SKUs and plans to further expand its catalog to meet growing demand. Its strategic entry into the kid's category aligns seamlessly with evolving consumer preferences.
In the last fiscal year, Accessorize recorded an 80% revenue growth. The brand has successfully embraced an omnichannel selling strategy through its website, e-commerce platforms, and various channel partners, projecting a growth rate of 45% for the current fiscal year. Reflecting on the brand's strategic focus, Kumar Saurabh, CEO of Planet Retail Holdings Pvt Ltd., stated, "The expansion into the Kids Category aligns perfectly with our commitment to providing fashion-forward trends and a consumer-first approach. The influence of global trends and the desire for international brands among consumers in India make it a natural extension for our brand to focus on kids' accessories. We anticipate remarkable growth in this segment, driven by the launch of this curated Angels Category, dedicated to offering high-quality and stylish accessories for children."

Accessorize London unveils 'Angel' category to fuel growth in kids fashion accessories

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.