The Indian market is considered to be one of the most diverse in the world offering everything from high-end to budget-friendly apparels. Banking on affordable range, Ashwini Seth launched Gwalior-based brand Dennison Fashion India with the aim to become a brand for everyone' and its central concept being to provide affordable ready-to-wear apparel line.
The story began in 1988 with his father Rajendra Seth who saw people struggling to procure material and then getting it tailored. The enterprising, creative and hardworking Rajendra decided to sell ready-to-wear shirts in Gwalior for just Rs 98. It was considered a bold move then, but the success laid the foundation for Dennison. It was followed by the creation of a set up of just 4 machines in a 150 sq ft store. Owing to the strategy it adopted, it started getting business. States like Maharashtra, Uttar Pradesh and metropolitan regions have seen highest demand for its products.
This story is from the July 2023 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2023 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
MYNTRA'S WINTERWEAR Strategy Redefines Customer Engagement
Winter collections on the platform resonate with customer preferences, celebrating India’s diverse climates, festivals, and vibrant cultures offering diverse products from light layers to heavy jackets for colder areas...
ZOIYA: A Revolutionary Leap Towards Sustainable Fashion
As India stands on the brink of a transformative wave in the fashion industry, a new brand emerges to lead the charge towards sustainability. Zoiya, an avant-garde label is not just reimagining the way we dress, but how we engage with the environment...
KALATMAK SPATIAL SYSTEMS: Redefining Spaces with Design at Its Core
Rajesh Sharma was instrumental in re-imagining a general interior contracting company into a customised furniture manufacturing firm...
PURPLE UNITED KIDS: Redefining Premium Kidswear in India
Purple United Kids is set to scale new heights with its ambitious plans to open 100 new stores in the next two years...
SMALL SIZES, BIG BUSINESS: Trends, Growth & Opportunities in the Indian Kidswear Segment
From playful prints to sustainable fabrics, the kidswear market in India has evolved into a dynamic and thriving segment.
ENHANCING FASHION RETAIL WITH AUTHENTIC SOCIAL CONTENT:A Consumer-Driven Approach
Brands today are tapping into the power of user and creatorgenerated content, giving a voice to their consumers and creators. This authentic form of content has proven to resonate more with audiences compared to traditional advertising...
Small Threads, Big Style: Exploring the Kidswear Market In India
With a retail value projected to rise by over 16% during the forecast period, the kidswear market in India is set to become a critical component of the broader retail landscape...
The Growing Kidswear Market in India: Trends, Insights, & Projections
The growing popularity of specialised categories like ethnicwear, winterwear, and gender-specific clothing has contributed to the sector's expansion, particularly in urban and semi-urban markets...
Designer Ravi Bajaj launches new wedding wear label, AURUM
Ravi Bajaj debuted his latest label, AURUM, Ravi at a fashion show at DLF Emporio,\" Vasant Kunj. In partnership with T&T Motors, the collection focuses on redefining wedding wear by blending traditional elegance with contemporary design elements.
Nykaa appoints former Cars24 Executive as EVP & Business Head for Fashion eCommerce
Nykaa appointed a former Cars24 executive, Abhijeet Dabas as Executive Vice President and Business Head of its Fashion eCommerce division.
