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Hoist The Sails!

In its summer campaign, French maison Fred shows you how men can wear jewellery, too.

Black Is The New Black

It is difficult to make black fresh and elegant, but Dolce & Gabbana has achieved it, thanks to its mastery of tailoring and fabrics.

The Fundamentals Of Modern-Day Shapeshifting

Our Guest Shift this month features Danielle West, Senior Consultant at GroupM Thailand, counsellor, theatre artist, former UFC athlete, and author of Girls Can’t Be In The Mafia.

Watchmaking Power House In The Making

Louis Vuitton Is Renowned As A Luxury Fashion House With A Travel-related Legacy. However, Its Watchmaking Division Is Becoming A Force To Reckon With, Too. We Chronicle Its Rise.

CLEANING UP AFTER A HOUSE PARTY

We've all been there: got some friends together, howled into the night and woke up with regrets... at the state of the house. Do we get the missus/mom/domestic helper to fix it? Of course not! Man up, turn on your Dysons and wield the future of clean - today.

LO AND BEHOLD!

Moét Hennessy Diageo Singapore’s general manager Julian Quintero and marketing director Nausicaa Charrier demystify the Belvedere 10, the first and only super-premium vodka in the market.

BIG MOVES

Farah Farz, one of the most prolific and dynamic room shakers in the Singapore clubscape, is this month's AUGUSTWOMAN.

Design-Driven Diver

COMBINING RUGGED ELEGANCE WITH CUTTING-EDGE TECHNOLOGY, BLANCPAIN'S NEW FIFTY FATHOMS BATHYSCAPHE QUANTIÈME COMPLET PHASES DE LUNE IS THE PERFECT BLEND OF STYLE AND SUBSTANCE FOR THE MODERN MAN.

Pure Sophistication

You can tell from the rich complexities of Breguet's Classique Double Tourbillon \"Quai de l'Horloge\" 5345 that it is a sophisticated watch. But there's much more to this haute horlogerie masterpiece than meets the eye.

Boom For Real

The antiestablishmentarian wonder of Jean-Michel Basquiat’s work is resurrected in H&M’s culturally important collaboration with Ev Bravado and Téla D’Amore.

SPORTING HEDONISM

PARMIGIANI FLEURIER CONTINUES REITERATING THE TONDA PF SPORT CHRONOGRAPH WITH VIBRANT NEW COLOURS.

The Julien Tornare Show

The TAG Heuer CEO will embark on his next tour of duty in LVMH Watches when he takes on the role of CEO at Hublot in September. We spoke to him about his take on leadership in the world of luxury watches.

Football's Dearest Friend

We speak with Hublot’s newly appointed Honorary President Ricardo Guadalupe about his and the brand’s relationship with football following its fifth tournament as Official Timekeeper for the UEFA EURO 2024.

KEEPING TRACK OF TIME

IN LIGHT OF THE RISING DISCUSSION ABOUT HOW MEN WEARING WOMEN'S WATCHES IS GROUNDBREAKING, LET ME TELL YOU EXACTLY WHY IT ISN'T.

TROPICAL LIVIN', BEACH HOPPIN'

HERMÈS SPRING/SUMMER 2025 COLLECTION UNPACKS AN EASY, BREEZY, LAID-BACK ESCAPADE BY THE SEA.

For The Culture

WHAT DO JAY-Z, BASQUIAT, AND BRAUN BUFFEL HAVE IN COMMON?

Material World

A journey through Bell & Ross' innovative BR line, featuring the urban elegance of the BR 05 Black Ceramic and the technical prowess of the BR-X5 Black Titanium.

The Last Of The Great V8s?

The Tactile, Dynamic New Porsche Cayenne GTS Models Is Set To Become Tomorrow's Most Highly Vaunted V8s.

The Way Of Kudoke

Recognised as a Meisterbrief or Master Craftsman in Glashütte at the age of 22, German independent master watchmaker Stefan Kudoke's exquisite creations are now available in Singapore.

Raise A Toast To The Wild Ones

Will Peacock, Global Luxury Director for William Grant & Sons, takes us through the launch of the powerhouse distillery's latest range, WILDMOOR.

A New Dimension In Luxury Timekeeping

Blending Artistic Innovation With Precision Engineering, Jacob & Co's Astronomia Régulateur Redefines The Traditional Regulator For The Modern Gentleman.

A Place For All Seasons

Louis Vuitton Lights Up Bangkok's Gaysorn Amarin With Lv The Place Bangkok, A One-stop Haven For Connoisseurs And Lovers Of The Maison.

The Brain Behind Beauty

Augustman spoke to Samy Hamada - Aesop's Head of Research & Development and Compliance to learn more of what goes on inside the Aesop laboratory.

Viva Internazionale!

THE SCUDETTO RETURNS TO MILAN AND, IN RECOGNITION OF INTER MILAN'S SECOND STAR, TUDOR HAS UNVEILED A LIMITED-EDITION BLACK BAY 58.

Greatness Ala Mbappé

As a precocious teenager, Hublot ambassador Kylian Mbappé helped his country to world football’s greatest prize with displays of blistering skill and crisp finishing. As he strides confidently into adulthood, Mbappé proves that he is more than just a good footballer.

August Men Of Tomorrow

In the age of independent thinking, our idea of leaders needs to evolve. Let us posit an alternative to traditional ideas of leaders: leadership is a choice, an act rather than a personality trait. We choose to do the difficult thing. We choose to bear responsibility when few would. You don't need the contrivances of power to be a leader. Instead, you can be a Community Developer at a gaming company, introducing small but vital initiatives to grow and engage with your community. You can be a DJ, moving the masses with music, making waves rather than demands. You can be a tattoo artist or the owner of a gallery, helping people discover their sense of self through art.Or you could fight for a better, kinder world for animals in Singapore.Here are the leaders of today. Here are the August Men of Tomorrow.

Back To Square One

Augustman speaks to BEAMS' Creative Director, Tatsuya Nakamura, on his recent collaboration with Colony Clothing, unveiling a contemporary collection of luxury basics.

Joseph Schooling: Success On His Terms

Augustman hangs out with Joseph Schooling at the BOSS House Bali for an exclusive chat about life after retirement.

THE SWEET LIFE

The re-emergence of the 'skater' aesthetic in fashion is more than just a trend; it's a cultural shift.

HIP-HOP, HOORAY?

In the appalling game of he-said-he-said that is the Great Rap Feud of 2024, Drake and Kendrick Lamar show that the only winner of the beef is the owner of the slaughterhouse.