AMERICAN SPIRIT
August Man SG|Issue 205 (September 2024)
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
INDRAN PARAMASIVAM + FARHAN SHAH
AMERICAN SPIRIT

NOT ENOUGH INK has been spilled about how incredible it is to have the living progeny of the creators of legitimately paradigm-blasting products detail and expand their ancestor's endeavour-fuelling ethos in the present day.

When T. William "Bill" Samuels Sr founded the brand and established its headquarters in Loretto, Kentucky in 1953, he didn't have global domination in his mind. But the robust American bourbon with its iconic and instantly recognisable dipped red wax seal progressively captured the imaginations of drinkers around the world. Bill's wife Margie created that red seal, and the shape of the bottle.

Today, Rob Samuels, the eighth generation of the family, continues that legacy. A longtime steward of the brand, he is intimately acquainted with every element of the Maker's Mark's award-winning processes. Samuels lifts the veil on his family brand's first ever older expression and reveals what this implies for a salt-of-the-earth American brand standing tall in the global whisky market.

What is unique about Maker's Mark Cellar Aged, beyond it being the brand's oldest expression?

With Maker's Mark cellar-aged in our-one-of-a-kind limestone whisky cellar, we could unlock flavours that are new to the world, while also staying true to our founder's taste-vision. My grandfather wanted to create a rich, creamy, and balanced bourbon. But, for several years, we resisted the idea of an overaged bourbon because it harbours a more abrasive and bitter profile.

This story is from the Issue 205 (September 2024) edition of August Man SG.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the Issue 205 (September 2024) edition of August Man SG.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUGUST MAN SGView All
Return To Mont Blanc
August Man SG

Return To Mont Blanc

Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.

time-read
1 min  |
Issue 205 (September 2024)
Manners Maketh Man
August Man SG

Manners Maketh Man

The Principle Of Style Is Character, And The Core Of Character Is Conduct.

time-read
3 mins  |
Issue 205 (September 2024)
Slow Travel In Switzerland
August Man SG

Slow Travel In Switzerland

The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.

time-read
2 mins  |
Issue 205 (September 2024)
A NEW DAWN IN SOLAR ENERGY
August Man SG

A NEW DAWN IN SOLAR ENERGY

AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.

time-read
4 mins  |
Issue 205 (September 2024)
THE POWER OF THREE
August Man SG

THE POWER OF THREE

ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.

time-read
5 mins  |
Issue 205 (September 2024)
FLIGHT OF THE NARISAWA BEE
August Man SG

FLIGHT OF THE NARISAWA BEE

The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.

time-read
3 mins  |
Issue 205 (September 2024)
DRINK THROUGH SPACE AND TIME
August Man SG

DRINK THROUGH SPACE AND TIME

Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.

time-read
3 mins  |
Issue 205 (September 2024)
AND BUTCHER'S BLOCK MAKES IT THREE
August Man SG

AND BUTCHER'S BLOCK MAKES IT THREE

SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.

time-read
1 min  |
Issue 205 (September 2024)
AMERICAN SPIRIT
August Man SG

AMERICAN SPIRIT

ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.

time-read
4 mins  |
Issue 205 (September 2024)
Wine The Time Is Right
August Man SG

Wine The Time Is Right

What does the future hold for winemaking? Steph Dutton, senior winemaker for Penfolds, has some ideas.

time-read
4 mins  |
Issue 205 (September 2024)