રંગ આપણા જીવનનું અભિન્ન અંગ છે. તેની સાથે આપણી ભાવનાઓ જોડાયેલી છે. રંગ એક એવું પરિબળ છે, જેની આગવી ભાષા છે અને તે એટલી જ પ્રભાવશાળી પણ છે. રંગ આપણા મન પર ઊંડો પ્રભાવ પાડવાનું કામ કરે છે, તેથી જ રંગ જ વ્યક્તિના જીવન સાથે જોડાયેલી તમામ ક્ષણોમાં રંગનું અનેરું મહત્ત્વ છે. ફેશનની દુનિયામાં ફેબ્રિક, પેટર્ન, ડિઝાઇન – આ બધાં પાસાં તો પછી આવે છે સૌથી પહેલાં રંગને મહત્ત્વ આપવામાં આવે છે. આ રંગ(કલર) થોડો ડલ લાગે છે, આ કલર સૂટ થાય છે, આ કલરની સાથે પેલો કલર વધારે મેચ થાય છે, એટલે આ આઉટફ્ટિ વધારે સારો લાગે છે - ફેશન અને આઉટફ્ટિની વાત આવે ત્યારે આ બધી વાતો સહજ રીતે વારંવાર સાંભળવા મળતી જ હોય છે, કારણ કે ફેશનની દુનિયામાં કલરનું આગવું અને મહત્ત્વનું પરિબળ છે અને જ્યારે મનગમતા કલર અને પેટર્નના આઉટફ્ટિ પહેરવામાં આવે તો તે વ્યક્તિને આત્મવિશ્વાસથી સભર બનાવે છે. મનને ખુશીઓથી ભરી દે છે અને આ ખુશી વ્યક્તિના ચહેરા પર વ્યક્ત થતી જોવા મળે છે. કલર અને પેટર્નની આ પ્રકારની સેન્સ ઓફ ફેશન કે જે વ્યક્તિને આનંદ અને આત્મવિશ્વાસસભર બનાવે છે, તેને ડોપામાઇન ફેશન તરીકે ઓળખવામાં આવે છે. આપણા શરીરમાં જુદા-જુદા હોર્મોન ઉત્સર્જિત થતાં હોય છે. દરેક હોર્મોન અલગ -અલગ કામ કરે છે. વ્યક્તિ જ્યારે ખુશ થાય છે ત્યારે ડોપામાઇન નામનો હોર્મોન ઉત્સર્જિત થાય છે. વ્યક્તિ ખુશ હોય છે એટલે હોર્મોન ઉત્સર્જિત થાય છે અને આ હોર્મોન ઉત્સર્જિત થાય છે એટલે વ્યક્તિને ખુશ રહેવાનું કારણ મળે છે – તમારે જે સમજવું હોય તે સમજી શકો, પણ મુદ્દાની વાત એ છે કે યોગ્ય અને સરસ મજાના પરિધાન-આભૂષણો-ફૂટવેરહેન્ડબેગ વ્યક્તિનાં મન અને શરીર પર અસર કરે છે.બજારમાં ઘણા બધા રંગનાં વસ્ત્રો ઉપલબ્ધ હોય છે. એક સરખી ડિઝાઇન, પેટર્ન અને ફેબ્રિકવાળાં, છતાંપણ વ્યક્તિ અમુક રંગ પહેરવાનું પસંદ કરે છે. તેને ગમતા રંગના વસ્ત્રો પહેરવાથી તેનું વ્યક્તિત્વ ખીલી ઊઠશે એવી તેને જાણ હોય છે. આ ડોપામાઇન ફેશન સાયન્સ છે, સાઇકોલોજી છે. દરેક વ્યક્તિ ડોપામાઇન ફેશનને અનુસરે છે, એમ કહી શકાય.મજાની વાત એ છે કે, ડોપામાઇન ફેશન ઘરમાં પહેરવામાં આવતાં કપડાંમાં ઓછી લાગુ પડે છે. એનો અર્થ એવો નથી કે વ્યક્તિ ન ગમતાં કપડાં રંગ કે ડિઝાઇનનાં કપડાં ઘરમાં પહેરે છે, પરંતુ વ્યક્તિ જ્યારે ઘરની બહાર નીકળે છે ત્યારે તે ડોપામાઇન ફેશનને ધ્યાનમાં રાખે છે. તેનું કારણ એ છે કે અન્ય વ્યક્તિઓ તેને જોઈને કેવો પ્રતિસાદ આપશે તો તે પછીની વાત છે, પણ જ્યારે ડોપામાઇન ફેશનને ધ્યાનમાં રાખે છે ત્યારે તે પોતાના આનંદ અને આત્મવિશ્વાસને પ્રાથમિકતા આપે છે.ડોપામાઇન ફેશનને અનુસરવા માટે વ્યક્તિએ એવા રંગ અને ડિઝાઇનનાં કપડાંને પોતાના વોર્ડરોબમાં સ્થાન આપવું જોઈએ જે તેને ગમતાં હોય છે, તેને સૂટ થતાં હોય. જે વ્યક્તિની પર્સનાલિટીને નિખારવાનું કામ કરતાં હોય. ડોપામાઇન ફેશનની પાયાની વાત એ છે કે એક વ્યક્તિને જે રંગ અને પેટર્ન કે ડિઝાઇન સૂટ થતી હોય એ જ રંગ કે ડિઝાઇન અન્ય વ્યક્તિને પણ સૂટ થાય એવું જરૂરી નથી. તેથી ડોપામાઇન ફેશનને અનુસરવા માટે હંમેશાં ટ્રેન્ડને અનુસરવાનું ટાળીને વ્યક્તિએ પોતાના વ્યક્તિત્વને નિખારે તેવા રંગ, ડિઝાઇન અને ફેબ્રિક પસંદ કરવા જોઈએ. ગમતા રંગ અને આકર્ષક ડિઝાઇનવાળી જ્વેલરી, સોહામણી હેન્ડબેગ વગેરે ડોપામાઇન ફેશનને ફુલફીલ કરે છે. ટૂંકમાં, મનને આનંદ આપે અને આત્મવિશ્વાસ ભરી દે તેવા આઉટફ્ટિ અને જ્વેલરીની પસંદગી કરીને ડોપામાઇન ફેશન ફોલો કરી શકાય છે.

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.