CATEGORIES

The Reinvention Of Minted

Mariam Naficy had a vision for her company, Minted, the artists’ platform and marketplace. But the business took on a life of its own, leading to unforeseen challenges—and profit.

'How I Found My Business'

The internet seemed to destroy the once-booming travel agency industry. But the industry has evolved, and for one U.S. military veteran, it provided the perfect opportunity.

From Football Star To Franchisee

After retiring from the NFL, Jason Avant set out to build a new career in franchising that would bring him (and his customers) plenty of joy.

My Instant Hit Was A Total Failure

I had a great product. An immediate financial winner. But you know that gut feeling? Here’s what I found out. (Trust me, it was painful.)

What VCs Want

Kirsten Green, the founder and managing partner of Forerunner Ventures— whose portfolio includes Glossier, Hims, and Away—details what makes her want to invest in a brand, today’s biggest opportunities, and how the tech world is about so much more than technology.

Fight For Your Vision

Melissa Butler knew her line of brightly colored lipsticks would be a hit—so when the beauty industry ignored and even rejected her, she kept moving forward.

Serving Double Duty

Kiesha Haggerty splits her time between life as an Oakland cop and as a Subway franchisee—but she’s found the two worlds to be surprisingly complementary.

Learning To Fail

What can adult founders learn from fearless teenagers? Plenty.

Whom Do I Hire First?

I’m starting to hire, and, frankly, I need more help than I can afford. How do I prioritize what roles need to be filled?

No Meetings? No Late Nights? No Work Insanity?

What if working long hours, living on Slack, and growing as fast as possible isn’t the best way to run a business? The founders of Basecamp are pretty sure they have the answer.

Michelle Pfeiffer: "Follow Your Own Rules"

Michelle Pfeiffer wanted the fragrance industry to change its ways. The fragrance industry said no. That’s when she discovered what it really means to be an entrepreneur: If you want something done, you do it yourself.

Jon Taffer

THE HOSPITALITY LEGEND AND BRASH, IMPOSING STAR OF THE HIT SHOW

From Owner To Employee

Rik Nonelle founded Window Genie, grew it for 22 years, and then sold it—but stayed on as president. He says that’s made everyone better.

The Cure For Burnout

When my once-beloved business became the bane of my existence, I got out—out of the game, and out of the country.

​Imperfect Is Perfect

HelloFresh thought people wanted beautiful food. They didn’t.

Keeping SoulCycle At A Sprint

As she fights to keep her brand ahead of the boutique-fitness pack,SoulCycle CEO Melanie Whelan talks about perfecting the customer experience,harnessing your team’s talent, and chasing a certain former president.

You Can't Be Just One Thing

When Nick Kenner launched Just Salad, he knew exactly what his product would be. The rest? He ignored it. That is, until competition forced him to focus his brand—and get good at everything.

Why I Hit Pause

My company had grown big—the wrong kind of big. So to survive, I had to strip it all down.

Sell The Benefit

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.

How To Build A Diverse Team

It’s not about simply making job offers. It’s about changing the way you think about recruiting.

Pool Rules

How can a franchise thrive in an industry with strict safety regulations (and nervous parents)? Goldfish Swim School’s answer: constant communication.