BANKING TECHNOLOGY
“We are seeing a real change in what the younger generations expect from brands today. It is moving away from the tangible rewards, which is what we previously associate loyalty with, to more emotional, experiential benefits (for instance, travel experiences),” James Ellis, Vice President, Business Development, Asia Pacific, Collinson, told attendees of the Asian Banking & Finance Manila Forum held at Shangri-La The Fort.
“This is also aligned to their social media use where they share their life moments and or experiences through channels such as TikTok and Instagram,” Ellis said.
Bu hikaye Asian Banking & Finance dergisinin Issue 112 sayısından alınmıştır.
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Bu hikaye Asian Banking & Finance dergisinin Issue 112 sayısından alınmıştır.
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Already a subscriber? Giriş Yap
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There’s up to $25b in fees to be made in Asia, but it’s a tough market, an analyst said.
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OCBC builds the the next pipeline of talent
Lim weaves in support for women bankers to broader industry talent shortage.
Banks flip the tables on disruption by becoming the disruptors themselves
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Basel III capital hike is not a problem for APAC
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