The Leather Story

In conversation with AditiKapur Chawla, Founder, The Leather story

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What was your mission at the start of your company?

My mission was and still is to build up a leather brand in India that follows and understands global quality standards, bringing together all our strengths including raw material and excellent workmanship. I really believe in the “Make in India” campaign as I feel we are a country with so much potential and strength that we can do so much more!

What made you choose to start a company in this industry?

Honestly, this might sound strange, but ‘The Leather Story’ as an idea was conceived during telephonic conversation with a friend discussing over India being a huge exporter of leather goods, and how the retail market has very limited offerings from a brand perspective. That’s when I had my very own eureka moment, that led to the journey of shaping the ‘The Leather Story’ as a premium luxury brand. With enough experience in the industry - product design and sourcing came handy. Furthermore, to understand the retail marketing, I took up a course in IIM Kolkata to apply the right skillsets before launching the brand into Indian marketplace.

How did you come up with the name for your company?