CATEGORIES

A Jolt for Europe's Electric-car Makers

Sweden’s Northvolt is leading an effort to forge a regional battery champion that can compete with rivals from Asia

Workplace Wellness 2.0

Soaring anxiety has created an opening for newcomers in employee mental health

What Happens In the Metaverse Stays in the Metaverse

The app Decentraland is buoyed by casinos offering users a chance at crypto wealth

Ballad of the Reluctant Heir - Peterffy the Younger in Boulder

Will Peterffy, the soul-searching son of a Wall Street billionaire, avoided going to work for his father—until he discovered ESG

Let Them Underestimate You

Building a billion-dollar brand has taught JESSICA SIMPSON that when people assume you're clueless, it only gives you more time to prove them wrong.

If They Like This, Will They Like That?

My company Kettle & Fire was selling broth like crazy. But when we tried to sell soup, we learned how hard product expansion can be.

When Animals Run the Business

FarmHouse Fresh makes organic, homegrown botanical skin care products. But at HQ, the team takes self-care to a whole new level.

How to Make a Scary Decision

Growth often requires doing something a little dangerous. Here, six entrepreneurs share the calculus behind their biggest risks.

The Impasse Is the Path

When you hit an obstacle that's out of your control, be transparent with your team and your customers. You may improve your business in ways that have nothing to do with the problem at hand.

When Letting Go Lets You Grow

These founders killed off their sacred cows and discovered whole new fields of opportunity.

Three Tricks to Make Hard Decisions Easier

Entrepreneurs often face what feel like impossible or unknowable choices. Here are three decision-making tricks I relied upon as cofounder and CEO of Netflix-and that I still use today

Racing the Giants

The sneaker industry is crowded and dominated by the likes of Nike and Adidas. So how did a little Swiss brand called ON become the fastest-growing athletic shoe company in the U.S.? By breaking every rule.

Starting Small Can Generate Big Buzz

How do you build a community around your company? High-profile tech investor Andrew Chen has a counterintuitive answer: Don't take it to the masses-yet.

Where Will You Be in 10 Years?

Here's how to figure it out and start working toward that future vision now.

Table Straps

How the nation’s biggest restaurant lobby protected the major chains during the pandemic and left the little guys behind

Lacquer that Bursts with Brilliance

The new S.T. Dupont Starburst Blue and Sunburst Black collections display the French atelier's decades of lacquering expertise.

Parker Pen's Spin Cycle

Parker Whirl Clean counter displays were ingenious marketing tools that also cleaned pens of ink residue

PW RCA PotY: A Retrospective

In our upcoming April issue, we unveil the nominees for the 2022 Pen World Readers' Choice Awards. To whet your appetite, we present here the past 12 Pen of the Year winners.

Crazy about Pens

Crazy Alan's Emporium is a throwback college-town pen and stationery shop.

Defining “Vintage"

Is it time for the pen-collecting community to come together to redefine vintage? In the first of a two-part series, NATHANIEL CERF asks some current pen makers and leading pen dealers what they think.

Classic Antiques and New Mythologies

Taiwan's Laban Pen continues to create beautiful and functional writing instruments. Here, BARRY GABAY tests the Laban Antique and Antique II fountain pens and the new Mythology ink collection.

Chawmed, I'm Sure

"With two India-based fountain pen blogs, Chawm Ganguly is bridging the divide between the U.S. and Indian fountain pen communities."

World War II and the Fountain Pen

"From war rationing to active combat duty, fountain pens from the World War II era embody layers of history. Read the story in this first of a four-part series."

Older Workers to the Rescue

Boomers, exiled from the workforce due to ageism or the pandemic—or both—may be employers’ answer to the Great Resignation

Extreme Winter Sports for Adrenaline Junkies

Just because it’s winter doesn’t mean you can’t get your outdoor adrenaline fix. round the world, thrill seekers have found ways to stay active, even in the harshest of conditions. Whether you prefer your adventures on land or water, there’s something for everyone. From diving with the narwhals to hopping out of a helicopter strapped to skis to sailing on ice, these extreme sports were made for extreme weather. —Meghan Gunn

Danger Zone

As Russia-U.S. tensions rise, a new military strategy may make nuclear war more likely

Chain Reactions

"Throughout the pandemic, manufacturers and consumers have had to deal with longer wait times and higher prices. The new normal means everyone is learning to be more flexible"

The US-China Rift is a Health Hazard

The COVID-19 experience may have hurt the world’s ability to fight the next pandemic, largely because relations between the U.S. and China have tanked.

No-Click Hacks Target the Savvy

It’s getting easier to sneak spyware onto phones without tricking victims into clicking links

THE ABORTION PILL'S EXILE IN OBSCURITY

Twenty-one years after its approval by the FDA, mifepristone could—but probably won’t— revolutionize a post-Roe world