Welcome to yet another informative edition of Food Marketing and Technology Magazine, where we explore the cutting-edge technological advancements shaping the food industry.

Food Marketing & Technology hosted its very first webinar on “What is it that Indian ice cream consumers are looking for?” in collaboration with our Knowledge Partner, Stonefield Flavours. We are beyond grateful for the support of our long-term readers and learners who are committed to reshaping the very crux of the industry for the better.

Our Fair Special Edition is an ode to the various sectors that have come up with a plethora of solutions


For our Aahar Special Edition, we have encapsulated the contemporary and relevant updates in the F&B Industry alongside sharing a nuanced take on various topics that require more discovery and awareness.

Over the years, the food and beverage industry has made remarkable strides, owing to technological innovations along with the dire need to advocate for food safety measures that lead to a good quality of life.

Bakery is one of the most finely crafted sectors in the industry that inculcates a wide avenue of resources, tools, strategies, and equipment to ensure quality and satisfactory end results. This Bakery Special Edition is an ode to all the layers of the sector that constantly strive towards maintaining a level of excellence as stand alone figures to achieve a much greater altruistic goal of making the end consumer happy.

As we step into the New Year, we want to take into consideration all the changes that we have witnessed in the industry over the years. With that standpoint, we venture into the year with heightened awareness as we continue to work towards creating a safer and more accessible F&B industry.

As we are moving into the last edition of the year, we hope to create a space that holds awareness of safety and sustainability to ensure that a steady foundation is always used as a base point for uncovering the potential of the food and beverage industry.

Striving for balance in our health is an ideal pursuit that resonates with everyone. The multitude of approaches to achieve this balance can be overwhelming. Fortunately, one effective method is to incorporate portion control into our daily lives, which contributes significantly to a more balanced lifestyle.

Step into a world where Indian cuisine unfolds a captivating tale. Each bite narrates a tale of responsibility, and every spoonful of ice cream harmonizes nostalgia and innovation in this adventure of spice-infused journeys and eco-conscious initiatives.

Ice cream holds a special and unparalleled position in the culinary world, transcending generations, cultures, and seasons. This frozen delight, with its diverse array of flavours, offers a sense of comfort and pure enjoyment.

They say the gut microbiome is our "second brain." A thriving gut is central to achieving optimal health. Yet, the current generation is grappling with widespread gut health issues. A solution to this lies in promoting a healthy digestive flow.

Food Combining? I say no to the fad and yes to the nutritious combinations. Did you know that strategically combining certain foods can improve your body's absorption of vitamins and antioxidants? Food Combining is a way of eating that pairs foods for optimal digestion.

A dash of cinnamon in my hot coffee gives me an extra energy boost in the morning. It is the go-to sprinkle for my cup of Joe. Do you know besides being a garnishing tool, cinnamon also provides numerous health benefits owing to its ability to reduce blood sugar levels, speed up metabolism, help inflammation, and even assist a healthy gut.

I have been using coffee as a crutch to soldier through my busy mornings and it has definitely become a way of life for me. For me, coffee is simply coffee that is brewed without the addition of additives such as sugar, milk, cream, or any other added flavours. 


The unpredictable summer season, and food and water contamination are the major cause of diseases making their safety a global issue.

Summer is here — the days are growing longer and the nights shorter. Let's be honest, the only good thing about this season in
a tropical country like India is the fact that you can have plenty of cool drinks, fruits and vegetables that can keep the body
hydrated and active.

Today, India is in the midst of a vibrant growth of the Food Industry that has revolutionized the growth of this sector. Through this edition, we focus on yet another feather in the cap of Tetra Pak’s factory in Chakan, Maharashtra, India’s packaging material is the first in India to confer the prestigious ‘Award for World Class TPM Achievement’ by the Japan Institute of Plant Maintenance.

‘Recent Regulations on Edible Oils – Observations’, an article by Venkatesh Ganapathy, is insightful and self-explanatory. He explains and highlights some of the key FSSAI initiatives to curb impurities in edible oils. It is an important step by the regulatory authority to offer as much pure oil to consumers as possible which is so important an ingredient in cooking.

When we are talk about food and drinks food safety should be at the heart of the discussion. We have an article titled ‘Global Food Safety Initiatives’ by Dr Suseelendra Desai, Dean, School of Agricultural Science and Technology, NMIMS Shirpur. He touched 
upon points like consequences of unsafe food, food safety in global settings, FSSAI, testing facility, food wastage and food safety nexus.

In this edition, we start with  the Eat Right Campus: an article on the  initiative towards a healthier nation’. This initiative was started by Food Safety and Standards Authority of India ‘to raise awareness and to promote safe healthy and sustainable food in campuses’ as the article states.

We are approaching the biggest celebrated festival with much fun fare – Diwali, an affair of lights, sweets and namkeens. With increasing Indian diaspora worldwide, the festival is touching lives beyond the subcontinent.

Automation in food sector has become imperative to keep production going. There was a fear of humans losing out to machines which would lead to job losses and financial instability. The situation is the other way round due to lack of enough blue collar workers.

The Breakfast cereals segment is estimated to be US$300 million. Pre-Pandemic the growth rate was 11-12 per cent, now it is 18-20 per cent. An initial shift to a  healthy breakfast during the Pandemic has become a consumption habits for people living in metros, urban and semi-urban locales.

The Ministry of Environment, Forest and Climate Change notified the Plastic Waste Management Amendment Rule, 2021, in
August last year for phase out of single use plastics. ‘India will, across the country, from 01 July 2020, ban manufacture, import,
stocking, distribution, sale and use of identified single use plastic items, which have low utility and high littering potential.

Packaged food and beverage products are consistently evolving with consumers’ preferences and their lifestyles. At one point of time, companies worked towards making products available in the market. Whoever launched product first  had the first mover advantage.

Summer time means a lot of liquid in different forms. Traditional juices that push cart vendors sell are packed with ingredients that help keep your body cool, energised and hydrated. These fresh juices have been existing since long time even before trendy package juices came to India. 

According to IMARC Group the dairy market in India reached a value of INR 13174 billion in 2021. Looking forward, IMARC Group expects the market to reach INR 30840 billion by 2027

Food processing sector in India is expected to touch US$ 535 billion by 2025-26. India is one of the largest food producers in the world. This sector is contributing to employment generation in tune to 9 million jobs by 2024. The Indian food industry is expanding at a CAGR of 11% and the food processing sector accounts for 32% of the total food industry.

We are in the second month of the year, still studies and opinion pieces are coming out with the forecast for food and beverage industry in 2022.
We have two interesting articles by experts talking about the juice and bakery markets.

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FOOD MARKETING AND TECHNOLOGY is a monthly technical journal published by LB Associates Pvt Ltd in association with Dr. Harnisch Publications of Nuremberg, Germany. An integrated media house specialising in custom publishing, the Noida-based LB Associates also publishes the highly reputed Diplomatist and Creature Companion.

FOOD MARKETING AND TECHNOLOGY is an industry specific, B2B publication which reaches out to the processed food industry.  The magazine is circulated widely in India. It also has readers in selected regions across the globe, especially South East Asia. The circulation figure stands at 16,000 copies and this is expected to grow exponentially in the future.

The magazine covers every section of the food processing industry. This includes ingredients, packaging, processing, marketing, policy issues, new innovations, research trends and much more. The unique niche that the publication occupies in the industry has ensured that we have a wide readership within the industry that includes factory managers, food technologists, product developers, marketing executives, corporate heads, research heads, food consultants, industry experts and specialists.

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Food Marketing & Technology - India Magazine - April 2024

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