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ON 10 SEPTEMBER dwindling sales of the world’s largest coffeehouse
chain, Starbucks, culminated in a change of guard. In India, though,
the US multinational’s joint venture with Tata Consumer Products, Tata
Starbucks, is on an expansion mode. Since it opened its first outlet in
Mumbai in 2012, Tata Starbucks has proliferated to 410 outlets across 60
Indian cities. Canadian multinational Tim Hortens only entered India
in August 2022 and is today present at 29 outlets across Delhi NCR,
Mumbai, Pune, Bangalore and Punjab. Home-grown coffee shop chain
Barista is not just coping with the competition, Barista Coffee CEO Rajat
Agrawal is talking of expansion strategies.

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