CATEGORIES

Indigo Nation

Indigo Nation has always been the cult brand for young and the restless. “Subject To Change” as its stance, the brand delivers fast fashion to the young Indian youth who forever aspires to be ‘in’. Over the years, Indigo Nation has done beautiful campaigns to stay true to its core values. It launched the #StartupNation campaign where it associated itself with major startup centric events to reach out to a wider audience and be relevant.

Trousers In Indian Apparel Market

From just being simple straight utilitarian parallel garments for men and women to its recent casual avatar, the trousers category has indeed witnessed a tectonic shift in India. Experts Amit Gugnani, Senior Vice President - Fashion (Textile & Apparel) and Saima Nigar, Associate Consultant - Fashion & Textile Division, from Technopak takes a look at this rapidly emerging segment.

Tapping The Trouser Category In India

Today, sporting trousers for a casual outing is commonplace, unlike the quondum template where formals strictly meant trousers and casual meant denim. The market for trousers in India has, over the years, seen a casual acceptance of different cuts, fabrics and style. We take a look.

Knitcon 2016: Know, Adopt & Grow

Knitcon 2016 focused on the latest technology in the knitwear industry and highlighted West Bengal as a global knitwear hub. Supported by SIHMA, IAAI, WBHA and BHMA, the conference witnessed attendance of speakers from not only India but also from South Korea, Italy, Japan, Hong Kong, Germany, and USA.

Wedding Wear: Indian Retailer's Diary

In this part of the wedding wear study, Images BoF focuses on the changing retail market of wedding wear in India. This article highlights how Indian retailers gear up to do great business in this important season. We also look at the new fashion trends in Indian wedding wear.

The Textiles And Ornamental Led Fashion Accessories Segment

India is a young nation, with a median age of around 27 years.

DA Milano

Opens Its First Global Store In Dubai

Women's Jewellery In India

From its auspicious slant to becoming a fashion statement, the significance of jewellery has evolved with time. Veteran luxury retail and lifestyle professional and independent consultant Anil Prabhakar sketches out the history of jewellery in India and shares his outlook of the industry in India.

Time To Consolidate

Guess, one of the world’s most recognised fashion watch brands, is admired for look and functionality alike! The brand entered India in 2006 and today has affi rmed itself as the leader and pioneer in the watch industry. In an open dialogue with BoF, Ivana Perovic Shah, CEO, AP Group, the Distributors & Retailers for Guess Accessories for India, discusses the brand’s decade-long presence in India and the way forward.

No Gender

When Alexis died, the actress Patricia Arquette lost her sister.

Disruption

Everything. At once and at any time–those who use digital channels are used to that–whether it’s about flights, books or sex partners.

CMAI'S 63RD NGF retains its unparalleled stature as India's premier trade fair

The Clothing Manufacturers Association of India (CMAI) organized the 63rd National Garment Fair, which was held from 13th to 15th July 2016 at Bombay Exhibition Centre, NSE Complex, Goregaon (East), Mumbai. The fair was inaugurated by Union Textile Minister Smriti Irani

Four Decades Of Lingerie Selling Excellence

Amrut, an exclusive lingerie store by Ravji P. Shah, in the western suburbs of Mumbai, has come a long way. It has witnessed four generations of families coming to the store for lingerie shopping. Shah shares about its relationship with the customers and their preferences.

Garment Show of India

North India, particularly Delhi and adjoining areas has been looking for a platform to showcase their potential range of garments and reach every nook and corner of the country. In order to meet this demand, Saina Events organised, The Garment Show of India (GSI) at Pragati Maidan in New Delhi. The three-day garment fair took place on 8, 9 and 10 August 2016.

Spirited Sensual Comfort

Premium women’s intimate wear brand, Amanté embodies comfort, fashion, sensuality and sophistication. Using the finest material and accessories, its products are crafted to perfection to provide a passionate and uncompromising brand experience.

Cotton Complexities

What Makes All the Various Cotton Types So Different From Each Other? Experts and Fabric Manufacturers Explain How and Why the White Flock Fiber Can Make a Difference. 

Monte Bianco - The New Name Of Being Not-So-Formal

Clothing Culture Ltd., the textile and apparel division of the ₹4,500 crores Balkrishna Group, popularly known for its brand Sin Denim, has launched yet another sensational brand called Monte Bianco this February. The grand launch in Mumbai marked the unveiling of the logo by Directors Vijaylaxmi Poddar and Pooja Dhoot. The launch was followed by Monte Bianco’s fashion showcase featuring veteran actor Dino Morea.

Emerging World Of Kids Denim Wear

Neha Shah, Marketing Head, Pepe Jeans, and Sohail Patca, Director, D S Corporation (Ruff), both renowned denim brands, share the essentials that goes into making a successful kids’ denim brand. They further elaborate on the opportunities and challenges that exist in this segment.

Lyra Ropes In Parineeti Chopra As Its New Brand Ambassador

The ever bubbly and vivacious Bollywood actress Parineeti Chopra has joined the club of celebrity endorsers as Lux Group, a conglomeration of diverse brand portfolio across multiple product segments, announced her as the brand ambassador of Lyra.

Observations 2017: Online Shopper Behaviour

Online retail has come far, from its paltry days leading the way of having just Amazon and eBay in its kitty to a vast expanse of shops to the more synchronized avatar of the mouse-andwebpage. Implementation of technology within the retail space is shaping how consumers interact with brands today.

Is India Sportswear Ready?

In India where cricket is considered to be a religion and the ripples are also witnessed in the growing popularity of other sports like football and tennis; the market for sportswear in the country is most certainly on the rise. Looking good and keeping fit is the new age survival mantra. We speak with key players in the market to understand the sportswear market in India and how best it remains distinguished from casual wear wear and athleisure.

‘Why Push Virtual Reality When You've Got Reality Right There?'

Retail Strategist Jeff Kindleysides of Checkland Kindleysides Doesn’t Like to Complicate Things, Relying on Authenticity to Create a Sense of Wonderment. 

Roadster Pioneering Experiential Retail In India

`The Roadster Store’, the first-of-a-kind retail store in India, designed and executed by Restore offers a seamless online to offline experience to the consumer. The state-of-the art design allows the customers to just walk into the store and see the road come alive on a video wall. Co-Founder and Director Lisa Mukhedkar of Restore, spoke about some highlight features of the store to Images BOF.

Huntsman And Clariant

Two Giants That Impact Denims Announce A Merger Of Equals

7th Sin

Tommy Hilfiger

Partners With the World’s Top Technology Companies and Start-ups to Drive Cross-industry Collaborations

Biba Girls Setting Trends In Ethnic Wear

The kidswear market is evolving on a great scale with so many new trends and styles pouring in. Siddharth Bindra, Managing Director, Biba talks to Images BOF about Biba Girls and the emerging trends in ethnic kidswear category.

Chaitali Giri

My childhood days were very amazing with my grandfather and my grandmother who first taught me how to draw and observe nature.