LIVA FROM ADITYA BIRLA GROUP RELEASES CONSUMER STUDY ON FASHION INDUSTRY

Consumer study conducted by Liva reveals that consumer psyche has altered permanently and will witness a paradigm shift post-COVID

AYESHA ACCESSORIES - PROJECTS 300- 400% INCREASE IN SALES THROUGH E-COMMERCE

IMAGES Business of Fashion spoke exclusively to Jacqueline Kapur, Co-Founder and President, Ayesha Accessories to understand the company’s focus on e-commerce business and how they are preparing to attend to customers post the lockdown...

STAY PROTECTED IN STYLE – SIYARAM'S INTRODUCES ANTI-CORONA FABRIC

India’s leading fabric and garment manufacturer, Siyaram’s has partnered with HealthGuard Australia, a pioneer in protective fabrics worldwide, to present an Anti-Corona fabric…

D2C INNERWEAR BRAND ALMO LAUNCHED IN INDIA

In the Indian men’s innerwear market, comfort is the most oversold yet the least revelled attribute of innerwear. The existing choice of innerwear, for most consumers, is based more on their propensity to pay rather than the product or brand’s USP.

FASHION CREATION

The advanced coating HC AF (Hard Coat Anti Fog lenses) applied on both sides of lenses in Nova Safety range gives wearer a fogfree comfortable vision, as it resists fog /fi ne particles and chemicals from accumulating on lens surfaces and with water sheeting properties it ensures best quality and performance for indoor or outdoor environment.

Covid-19: How E-Tailers Are Adapting To Changing Consumer Behavior

With most consumers switching to working from home, there has been a shift in consumer focus from fast fashion and occasion wear to comfortable, easy and value-for-money clothing that let them relax while WFH…

INTERTEK MAISON'S THE FUTURE OF FASHION - POST PANDEMIC FASHION TRENDS

Leading figures from the world of fashion have predicted that brands emerging from the Covid-19 situation will find inspiring new ways to approach seasonal collections, with more focus on capsule collections and in-season retail, as well as ever-greater collaboration and alliances amongst brands…

RETAIL SECTOR RESPONDS TO COVID-19 WITH INNOVATIVE FASHION

Aside from innovative ways of practicing social distancing and contactless shopping – like introducing apps, virtual checkouts and even virtual trial rooms – the fashion retail industry has gone so far as to create anti-viral fabric…

THE NEXT BIG QUESTION: TO BE OR NOT TO BE SUSTAINABLE

Sustainability, at the core of their business models, will help fashion brands and retailers rebuild resilient and sustainable businesses post COVID-19...

E-COMMERCE CONTINUES TO SURGE AS THE PANDEMIC PUSHES ON

German statistics portal Statista has revealed that retail platforms across the world have undergone a 6 percent global traffic increase between January and March 2020. A look at the how fashion brands and retailers are capitalizing on this opportunity ...

APRON PROJECT 2020: INDILUXE ON TATACLIQLUXURY.COM LAUNCHES GOURMET CATEGORY

In keeping with its ethos of curating Indian brands rooted in tradition, IndiLuxe has launched 50+ artisanal food brands that sell farm-fresh produce grown via soilless farming techniques…

Bata India Implements Reopening Strategy As Government Ease Lockdown Restrictions

As the lockdown eases, fashion businesses are searching for ways to continue to carry out regular business. With central and state governments imposing strict regulations on non-essential retail when allowing them to reopen to limit the spread of the virus, stores will have to comply with regulations and might even come up with additional voluntary initiatives. In a webinar organised by Retailers Association of India, Sandeep Kataria, CEO, Bata India shares his company’s approach while reopening temporarily closed stores...

Top 5 Most Innovative E-Commerce Fashion Brands Of 2020

E-commerce is an innovative, dynamic, and fiercely competitive industry whose sole essence of metamorphosis has been sustained innovation. Disruptions are quotidian episodes of this industry, and only the technically proficient and innovative succeed and survive the cutthroat competition…

5 Technologies Transforming The Fashion Retail Sector

Global marketing research firms have ubiquitously called the ongoing COVID-19 pandemic an ‘unexpected catalyst for tech adoption’ in the retail industry. While the retail industry’s increasing reliance on technology over the past few years goes unsaid, the challenges posed by the pandemic will invariably accelerate the rate of adoption of new technology and tools.

THE FUTURE IS COLLABORATION, NOT COMPETITION - LALIT AGGARWAL, CMD, V-MART RETAIL

COVID-19 has changed communities, businesses, and the world forever. As retail businesses continue to work through the current situation and plan the future, it is clear that the change required is significant – as is the potential opportunity across segments. Collaboration will play a stronger role than ever before – enabling businesses recovery and helping everyone achieve more...

THE TRIAL ROOM DEBATE FINDING A PLAUSIBLE SOLUTION

Trial rooms are a huge advantage that the brick-and-mortar stores have over e-commerce, and nothing can replace the in-person experience of trying on an item in the changing room, but are they safe in the midst of a pandemic?

TECHNOLOGIES ENABLING CONTACTLESS IN-STORE EXPERIENCES TO GAIN PROMINENCE: TUSHAR VED, PRESIDENT, MAJOR BRANDS

With retail stores opening post the lifting of the lockdown, in-store technologies – which have until now have been used in various ways to aggregate customer experience – can be a huge enabler in managing social measures. In a webinar organised by the Retailers Association of India (RAI), Tushar Ved, President, Major Brands highlights how these technologies can increase convenience for shoppers and mitigate the risk of physical contact…

MARKETING STRATEGIES WILL BE SOCIALLY ORIENTED, DIGITALLY FOCUSED IN COVID TIMES: CEO PEPE JEANS

Business strategies – both marketing and communication – are not conceived with disruptors like the coronavirus pandemic even remotely in mind. Responding to the challenges the pandemic has brought is something apparel and fashion businesses need to address urgently. Manish Kapoor, CEO, Pepe Jeans talks about his opinion on the changes in consumer behavior in this webinar organised by Retailers Association of India. He says that if serious efforts are not made, the whole foundation of brick-and-mortar stores, which is physical interaction, and which gives it an edge over online retail may fizzle out...

NUMERO UNO - ADOPTS TECHNOLOGY TO GO CONTACTLESS, ENGAGE CONSUMERS

With the lockdown being lifted and the economy limping back to normalcy, retailers are getting back to business and receiving customers in stores again. IMAGES Business of Fashion spoke to Santosh Srivastava, Marketing Manager, Numero Uno to understand the brand’s reopening strategy, how it is going contactless and training and educating its workforce…

FABLESTREET IS PLANNING FOR THE ‘NEW NORMAL', SAYS FOUNDER & CEO AYUSHI GUDWANI

Launched online before recently going the offline route, FableStreet has primarily been a direct-to-consumer brand. Amid the lockdown, the premium women’s workwear brand is further strengthening its online channel and revamping product categories basis the ‘new normal’. Founder, Ayushi Gudwani talks to IMAGES Business of Fashion to share how technology will play an important role given limited human interaction due to social distancing, at least initially post-lockdown, if not permanently.

BACK TO BUSINESS: FASHION RETAILERS FOCUS ON SHOP BY APPOINTMENT, ENGAGING CONSUMERS ONLINE

As the lockdown is being lifted in a phased manner across all the marketplaces in the country, fashion brands are coming out of their funk. IMAGES Business of Fashion focuses on how brands and fashion businesses are adapting to the changing needs amid the ‘new normal’ and are working to ‘co-exist’ with COVID-19...

Covid-19 Vs. Indian Retail

The effect of this pandemic and the subsequent lockdown has resulted in an enormous setback to the retail industry. While the industry is committed to ensure the safety of billions of people, some challenges faced in the current time is of large magnitude. Due to mandatory closure of retail stores across India, retailers face imminent financial crises and insolvency, with stores at risk of shutdown and millions of job losses.

Can India's Retail Industry Survive The Covid-19 Lockdown

At a time where the entire nation and world has to be on lockdown, industries and business owners are looking towards the government to provide support in order to sustain businesses and salaries of the employees. Globally, governments have announced multiple incentives for the businesses within the retail sector – however, no such announcements have been made in India so far.

IMPACT OF THE CORONAVIRUS PANDEMIC ON THE INDIAN APPAREL & TEXTILE SECTOR

Manufacturing is at a halt, brand stores are temporarily closed, retail jobs are in jeopardy and consumer confidence is shaking – all of this is due to the COVID-19 pandemic. The Indian apparel and textile sector is reeling under the impact of the novel coronavirus...

HOW COVID-19 IS INFLUENCING CONSUMER BEHAVIOUR

As the novel coronavirus’ effect on the global economy continues to escalate, it’s growing toll on income and spending intent are changing dramatically, which in turn is ushering in a paradigm shift in retail sentiment and behavior...

FASHION RETAILERS HOPEFUL OF STRUCTURED END TO LOCKDOWN 2.0, GOVERNMENT AID

With major Indian cities, including India’s capital Delhi and financial capital Mumbai, being designated coronavirus ‘red zones’ by the Government, the impact of COVID-19 on retailers is far from easing out. Though the retail stores were shut in a single, they are definitely not going to start in one day. Although fashion retailers are not too hopeful that businesses will reopen in the first week of May, they are anticipating a structured roll-out...

HOW BLACKBERRYS IS USING THE LOCKDOWN AS AN OPPORTUNITY TO REINVENT ITSELF

The lockdown and retrenchment have spelled disaster for businesses across the country, bringing them to a standstill. While the extent of the lockdown is hitherto uncertain, with a slew of states urging the central government for extension, retail entities can definitely use this time to their advantage, as Nitin Mohan, Founder & Director, Blackberrys explains in this exclusive interview…

COVID-19: THE IMPACT OF THE CORONAVIRUS PANDEMIC ON GLOBAL FASHION RETAIL

The coronavirus pandemic has had severe repercussions on the global economy with experts even touting it as the most severe economic contraction since World War II. The fashion retail industry in particular is set to witness pronounced effects of this calamity due to the discretionary nature of the industry...

COVID-19 HOW FASHION RETAILERS CAN RESPOND TO THE LOCKDOWN

With manufacturing coming to a standstill, not only fashion retailers but also ancillary businesses – like those supplying buttons, trimming etc., as well as the large number of workers employed in this sector are feeling the heat of the lockdown…

COVID-19 LOCKDOWN WILL OPEN NEW MARKETS FOR LUXURY INDUSTRY

The COVID-19 pandemic has presented a paradigm shift in consumer behaviour. Nothing has been spared from its effect – mankind and industry. With limited capacity, the situation has brought a major change in consumers’ mindset and the value system that underpins their luxury buying decisions. Smita Jain, Director – MGLUXM, S P Jain School of Global Management talks to IMAGES Business of Fashion and shares her thoughts on the industry, its impact on daily life as well as consumer spending on luxurious goods...