5 WAYS FASHION BRANDS CAN UTILIZE THE LOCKDOWN TO RAMP UP BUSINESS POST THE COVID-19 PANDEMIC

As extended lockdowns, social distancing and working from the confines of homes have become the new reality, fashion brands and retailers across the world are struggling to mitigate disruptions and cope up with revenue reductions. Here are a few basic steps that can help you prepare your brand/business to get ahead in times of uncertainty...

3 Fashion Innovations Transforming Retail Worldwide

Every retailer works on providing a seamless customer journey. However, the question remains – what are the factors which determine the success of this journey in a more organised and thriving manner? Which are the technologies that are changing the retail industry globally? Praveen Mellacheruvu, Business Group Lead, Business Apps, Microsoft answers these questions…

ESCARO ROYALE

UNVEILS LATEST COLLECTION, SUMMER 2020

INDIAN FASHION ACCESSORY MARKET GOES MAINSTREAM, REGISTERS RAPID GROWTH

With a long history among the unorganised un-branded market, ranging from street vendors to small “mom and pop stores”, fashion accessories are now also available in curated collections through luxury boutiques, high street brands, international accessories chains, international brands with accessories sections and multi-brand outlets…

REEBOK & VICTORIA BECKHAM

LAUNCH SS20 COLLECTION ESSENTIAL PURISM

BUGATTI

CELEBRATES THE ETERNAL PURSUIT OF ORIGINAL STYLE WITH ITS NEW CURIOSITY SPRING SUMMER 2020 COLLECTION

aLL: MAKING BODY POSITIVE, PLUS SIZE FASHION THE NEW NORMAL

aLL– which firmly believes that fashion is gender-and-size agnostic – is the largest plus-size fashion retail brand in the country, with a pan India network of 79 EBOs. It also has an online store – www. allonlinestore.in as well as an app.

DECODING THE RETAILER'S PERSPECTIVE OF A 360 DEGREE CUSTOMER JOURNEY

Providing a 360-degree perspective of the customer journey is not a new topic anymore.

ON-DEMAND MANUFACTURING THE FUTURE OF THE APPAREL INDUSTRY

Tech automation and data analytics are the key components that empower brands to respond to consumer demand in an ‘on-demand’ production cycle that cuts down waste, helps avoid overstocking and reduces the use of resources……

SKECHERS COLLABORATES WITH GOODYEAR ON FOOTWEAR

A range of Skechers Styles features Goodyear rubber technology outsoles for enhanced grip, stability and durability

THE WOOLMARK COMPANY, ADIDAS TERREX, BYBORRE AND GORE-TEX UNITE TO CREATE ULTIMATE KIT FOR THE DARK ICE PROJECT

The Dark Ice Project draws on the expertise of technical performance leaders – The Woolmark Company, adidas Terrex, BYBORRE and GORETEX to design and create a kit to meet the athletes’ physiological and environmental needs...

Soft, Pune Joins Hands With Accademia De Costumee Di Moda, Rome

Indian fashion institutes are moving into the international fashion scene with foreign collaborations to upgrade the standard of fashion education onto a higher level.

Intelligent Fashion

Intelligent fashion–clothing manufactured with fabrics enabling digital components and electronics to be embedded in them to become interactive surfaces–has been an on and off topic in recent times, certainly more discussed in conferences and panel discussions rather than put into practice, with only a small bunch of start-ups investing their (limited) resources on this exciting field.

Demonetisation and its impact on Indian Garment Industry

As India reels under the after effect of the demonetisation move, Images BOF team spoke to a number of stalwarts in the Indian garment industry who shared their valuable insights on the policy’s impact on the garment industry in India and its value chains.

Birla Cellulose Launches Its New Product Liva Creme

LIVA Crème, the new age fabric from the Aditya Birla Group, was launched recently by Kumar Mangalam Birla, Chairman, Aditya Birla Group in a LIVA Accredited Partner Forum (LAPF) partner event held in Mumbai.

Knowledge Series: Fashion Intelligence

The retail industry in India is almost a USD 500 billion market today and is expected to double in the next four years, with apparel being a key growth driver of the segment. The fashion category (that includes apparel and footwear) currently holds a market share of 14 percent and going forward, it is expected to increase to a 25 percent share of the total retail market.

Knowledger Series: The Changing Fashion Consumer, And How The Industry Can Keep Pace With Change

Growing GDP, rapid urbanization, an explosion of choices and brands, mushrooming of shopping destinations and rise of e-commerce are undoubtedly some of the mega changes that we have witnessed,  benefitted from and responded to.

Knowledge Series: Driving Growth In The Digital Era

Millennial are the most influential demographic for retailers. This technologically savvy generation is redefining purchasing habits and transforming the face of retail with their enormous spending power and devotion to fashion. They are digital natives, are highly aware of the brands and ‘best deals’, have great purchase frequency and view fashion shopping as a social activity. Also, they see fashion as an expression of their own personality and desire for something made exclusively for them, which is bolstering the trend of customisation.

Galleria Intima 2016

Where the industry, the media and the government converged

Bangalore Fashion Week

Held at Sheraton Grand with focus on Winter Festive collections, the Wear. Style Bangalore Fashion Week Winter Festive Online 2016 encompassed myriad designers launching their ensembles for the upcoming season. The collections were theme-based, emphasizing mainly on feminity and ‘Make in India’.

Boom Time for Fashion in India

The festive season in India is such a huge phenomenon. The season, that begins in earnest in autumn and lasts till mid-winters, morphs the country to its brightest and most jubilant avatar of the year. It’s the time the entire nation musters together to feast, pray, share love and above all—SHOP, with unsurpassed fervour. Auto sales jump up, gold buying picks up, bumper discounts pervade, new products are launched—all in all, sales velocity reaches its pinnacle triggered by the increased demand during the festive season.

Deal Jeans

The collection at the flagship outlet is a blend of fresh pastel hues and trendy patterns crafted in 14 categories ranging from leather jackets to cardigans in top wear and studded denims to comfy culottes in bottom wear accompanied by Spring/Summer collection including cropped tops, off shoulder, cold shoulders, printed tops, denim dresses and denim shorts.

Jharcraft Proposes Initiatives To Promote Livelihood Of Craftspersons

Jharcraft, is setting an example by creating new opportunities and making it profitable for weavers, giving them a definitive source of employment, while making the best use of available resources. The state is mulling aggressive initiatives to promote and market its ethnic textile and handloom products in a bid to help its large indigenous community of craftspersons grab a major pie of the rapidly growing national and global textile market.

Character Licensing In Kidswear

Although the market for character licensing is not as developed in India as in the western countries, there is little wonder why the marketplace is brimming with merchandise related to cartoon characters. IMAGES BoF takes a look at the potential in the market for character licensing for kidswear.

Jacqueline Fernandez Launches

The Body shop's campaign against animal testing

Patagona Doing It Right All The Way!

Creating best of products, causing no unnecessary harm and reducing impact on environment – is what Patagonia strives for. Their line of jeans are made of 100 percent organic cotton and adopting innovative methods and advanced dyeing procesess reduces the use of water, energy and chemicals and produces less carbon dioxide compared to conventional denim dyeing processes.

Doodlage: Up-Cycling Ad Re-Construction From Waste

A blend of sustainable and exclusive high street fashion, Doodlage merges innovative designs with sustainable techniques of clothing to create chic and eco-friendly fashion. Doodlage re-designs, re-constructs and re-cycles old clothing or industrial waste to create something that is totally new and interesting. Each of their up-cycled garments are unique and stand out with their design, cut and colour. Kriti Tula, Head Designer, Doodlage Retail LLP, talks to the Images BOF team about the innovative techniques being employed by the brand.

The Rise Of Fashion Accessories In India

The fashion accessories category is the youngest of the lifestyle retail segments in modern retail in India. Though slow to take off, the latent potential and the various product category mixes that one can experiment with to create fresh new retail concepts makes it one of the most lucrative and interesting. Team Images BoF, takes a look...

The Leather Products Led Fashion Accessories Segment

India’s affinity for leather dates to the Vedic times.

Vajor- A Distinctive Identity

Vajor is a refreshing break from the monotony of this industry. A youthful brand created solely to bridge the gap between run of the mill ready-to-wear and high fashion, the brand aims to build a community of independent, mature and free spirited people who are non-conformists and driven individuals. In an exclusive interview with IMAGES BoF, Founder and CEO Nathasha AR Kumar speaks about the concept behind the brand, its positioning, commitment to sustainability and more.