CATEGORIES

How To Hire A PR Firm
Entrepreneur

How To Hire A PR Firm

Getting the word out about your business—to both consumers and potential franchisees—is crucial. But working with a PR agency is an intimate experience. Here are three stories about finding the right chemistry.

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2 mins  |
November 2018
Going Back To School
Entrepreneur

Going Back To School

Husband-and-wife team Raj and Veenu Parkash knew how to run a business together. But when they became first-time franchisees with Lightbridge Academy, they realized they still had plenty of lessons to learn.

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3 mins  |
November 2018
Cannabis For The Unconverted
Entrepreneur

Cannabis For The Unconverted

How do you convince people who’ve had bad (or no) pot experience to consume your legal marijuana product? Charles Jones of LucidMood believes he’s cracked the code.

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9 mins  |
November 2018
Is CBD Bigger Than Marıȷuana?
Entrepreneur

Is CBD Bigger Than Marıȷuana?

A new report predicts it will be. Here’s what entrepreneurs need to know.

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2 mins  |
November 2018
The Oracle Of The Cannabis Business Speaks
Entrepreneur

The Oracle Of The Cannabis Business Speaks

Steve DeAngelo has been preaching the pot gospel for more than 45 years. It’s made him one of the most notable weed wellness advocates in the world. It’s also made him very rich.

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4 mins  |
November 2018
More Revenue, Same Customers?
Entrepreneur

More Revenue, Same Customers?

Before you launch a pricey marketing campaign to acquire new customers, take a close look at your existing base and see how they can help you grow—for free.

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2 mins  |
November 2018
Put Your Payment System to Work
Entrepreneur

Put Your Payment System to Work

The ability to accept credit cards is a must for any modern business. But franchise systems shouldn’t be afraid to expect more from their payment-processing vendor.

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2 mins  |
July - August 2018
The Hustle Is On
Entrepreneur

The Hustle Is On

T.I. was once just a hard-partying, mega-selling rap artist. Now he’s the head of a growing company that deals in everything from music to real estate. The biggest thing he learned along the way: Even a hustler needs to be patient.

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6 mins  |
July - August 2018
The Power of a Picture
Entrepreneur

The Power of a Picture

The Splurge is our monthly column about entrepreneurs’ first big gift to themselves—because hard work deserves its rewards. This month: capturing a beautiful moment.

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2 mins  |
July - August 2018
The Dos and Don'ts of Digital Growth
Entrepreneur

The Dos and Don'ts of Digital Growth

To build—and keep—an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers, and plenty of opportunity.

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3 mins  |
July - August 2018
Black Women Find A Way
Entrepreneur

Black Women Find A Way

When African American female founders are turned down by investors and banks (which is almost always), what do they do? They find incredibly innovative ways to use their skills and resilience to fund their businesses. Here's what they know.

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9 mins  |
April - May 2019
Capturing A Bygone Smoke
Entrepreneur

Capturing A Bygone Smoke

How do you build a brand that feels artisanal and handcrafted? Henry’s Original wanted to go vintage, but it isn’t always easy re-creating the past.

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2 mins  |
March 2019
Franchise Love At First Sight
Entrepreneur

Franchise Love At First Sight

When Conserva Irrigation hired a new PR agency, it got more than just a publicist—it found a passionate pair of franchisees.

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3 mins  |
March 2019
From Grub To Ganja
Entrepreneur

From Grub To Ganja

How I used my online food-delivery expertise to build Dutchie, an online cannabis-delivery startup.

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3 mins  |
March 2019
Why You Need A Partner!
Entrepreneur

Why You Need A Partner!

Drew and Jonathan Scott, the home-renovating stars of HGTV’s PROPERTY BROTHERS, have built an entertainment empire out of hard work, an eye for design, and a healthy dose of schmaltz. And they owe it all to this belief: In business, two heads are better than one.

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8 mins  |
March 2019
Getting Your First 'Yes'
Entrepreneur

Getting Your First 'Yes'

When launching a business, even the smallest victory can feel like a pivotal milestone. We asked six entrepreneurs: How did you get your first big win?

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3 mins  |
March 2019
The Rule I Broke
Entrepreneur

The Rule I Broke

What happens when you blow off the traditional wisdom of starting a business? Take it from these seven entrepreneurs who followed a new plan that worked even better.

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9 mins  |
Startups Summer 2019
The Power Of Old Brands
Entrepreneur

The Power Of Old Brands

Can an old brand serve a new customer? The revivers of Slice are finding out.

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5 mins  |
Startups Summer 2019
The More Difficult, Most Satisfying Second Act
Entrepreneur

The More Difficult, Most Satisfying Second Act

Tamara Mellon is most famous for cofounding Jimmy Choo. But in 2013, she started building a new brand…named after herself. It’s been bumpy. (She went bankrupt.) But she’s finally become the entrepreneur she always wanted to be.

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10 mins  |
July - August 2019
Two Companies, Two Kids, One Family
Entrepreneur

Two Companies, Two Kids, One Family

Neil Blumenthal is cofounder of WARBY PARKER.. His wife, Rachel, started ROCKETS OF AWESOME. With children ages 4 and 8, they run their home life like a third business. Here’s how it breaks down by the hour.

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5 mins  |
July - August 2019
Papa Shaq
Entrepreneur

Papa Shaq

Papa John’s founder and primary spokesman was mired in scandal and dragging down sales. This is the inside story of how the brand hatched a turnaround plan— and how SHAQUILLE O’NEAL became the perfect face for it.

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10+ mins  |
July - August 2019
What Inspires Me - The Gift Of A Lifetime
Entrepreneur

What Inspires Me - The Gift Of A Lifetime

Ben Clymer, founder and CEO, Hodinkee

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2 mins  |
January - February 2018
Entrepreneur, Author, Or Both?
Entrepreneur

Entrepreneur, Author, Or Both?

There’s a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing a book seems like a logical path to influencer status. But is it?

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3 mins  |
January - February 2018
When Brands Are Better Together
Entrepreneur

When Brands Are Better Together

Dippin’ Dots and Doc Popcorn are opening an increasing number of joint locations— and sales are soaring.

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2 mins  |
June 2018
Can A Free Product Make Money?
Entrepreneur

Can A Free Product Make Money?

Offering “freemium” products can be a smart way to acquire customers and build a lucrative business. But it’s not the right move for every company. 

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3 mins  |
June 2018
Think Like A Hotel
Entrepreneur

Think Like A Hotel

The case for treating every business like the hospitality business.

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3 mins  |
November 2017
When “You Can't” Means “I Will”
Entrepreneur

When “You Can't” Means “I Will”

A former boss told me I wasn’t entrepreneurial. How wrong she was.

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2 mins  |
November 2017
Find The Right Help For Hire
Entrepreneur

Find The Right Help For Hire

Expert opinions and guidance can help your business soar—but before you invest, be sure you know what you’re looking for.

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3 mins  |
November 2017
What It Really Takes To Pivot
Entrepreneur

What It Really Takes To Pivot

When Tripping.com’s customer base wasn’t interested in buying what it planned to sell, the company had to find a new model—and let go of the past.

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3 mins  |
November 2017
Entrepreneur

Till Price Do Us Part

To grow its business, Zola CEO Shan-Lyn Ma built new services—and gave them away for free.by KATE ROCKWOOD

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2 mins  |
October 2017