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PHD
The massive win of the $3 billion Global Volkswagen account put the shop over the top.
Brandi Halls
MEET THE HEART BEHIND LUSH’S FAMED ETHICAL CAMPAIGNS AND AUTHENTIC MARKETING.
The Stranger Things Kids On How To Reach Gen Z
STARS OF NETFLIX’S ’80S SCI-FI THRILLER SHARE THEIR SOCIAL, STREAMING AND GAMING OBSESSIONS.
A&E's Retreat From Scripted TV Pays Off
THE NETWORK GOES AGAINST THE GRAIN— AND ENGINEERS A SURPRISING RATINGS TURNAROUND.
Big Bang's Big Prequel
AS TV’S MOST-WATCHED SHOW WINDS DOWN, CBS BETS ON SPINOFF YOUNG SHELDON.
‘Watch What Happens After'
BRAVO AND 360i TAKE THE NETWORK’S LATE-NIGHT SHOW TO SOCIAL MEDIA.
Why Generosity Is Your Most Important KPI
THROUGH OPEN AND SUPPORTIVE COLLABORATION, ‘THE IDEAL SOLUTION BECOMES CLEARER MORE QUICKLY.’
Ecommerce Is The New Box To Check
AMAZON HAS LED THE WAY IN TURNING WEB COMMERCE INTO AD SALES. CAN A BULK-GOODS STARTUP BE THE NEXT BIG THING?
Twitter's Livestream Takes Flight
After facing criticism for slow growth and innovation, the social platform’s video offering could be what saves it from itself
Amy Astley
Architectural digest’s new editor plans to bring in younger readers, especially online by adding new verticals.
Murdoch's Bet On Business News Pays Off
A POPULIST MESSAGE—AND TRUMP—HAS HELPED MAKE FBN NO. 1 IN TOTAL VIEWERS.
Swarovski
HOW AN INDUSTRIOUS AUSTRIAN LAD WOOED HOLLYWOOD AND BIRTHED AN EMPIRE OF BLING.
Returning Shows Get Extreme Makeovers
KEVIN CAN WAIT AND ONCE UPON A TIME HOPE CAST AND STORYLINE OVERHAULS WILL BOOST RATINGS AND WOO ADVERTISERS.
Ruth Gaviria
Entercom’s brand architect moves seamlessly from tv to radio.
VB & P Venables Bell & Partners
Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016.
Scott Goodson
THE STRAWBERRYFROG FOUNDER TALKS ‘CULTURAL MOVEMENTS’ AND WHAT BRANDS CAN LEARN FROM TRUMP’S STRATEGY.
Dippin' Dots
THIRTY YEARS SINCE ITS INVENTION, THIS ‘ICE CREAM OF THE FUTURE’ IS STILL HELPING US CHILL OUT.
Public Editors Need Not Apply
WHY PUBLICATIONS IN THE #FAKENEWS ERA ARE DITCHING OMBUDSMEN.
Media Plan Of The Year
From a shocking billboard activation to a movie trailer that morphs into a tourism ad, these honorees brought both creativity and insights to the most innovative media plans of 2018.
Serena Williams Causes and Companies With Equal Determination And Finesse
She’s a sports icon, designer, investor, channeler of parenting advice, philanthropist and, of course, branding tour de force. And she’s not done yet.
Make Media Great Again
The line between sponsored and editorial content needs to be reinforced.
The Future Of In-Housing
Media agencies and marketers debate clients taking programmatic in-house.
Kevin Hart Seriously Next Level
Not only is the Comedian's Branding game on point; He's alsoredefining the celebrity endorsement.
Can CBS Make Murphy Brown A Hit—Again?
It could face a tougher path than the other successful 90s revivals.
Flip The Script
More Shops Pivot To Production As The Race To Make Faster, Cheaper Content Heats Up.
Let's Face It
Meta Marketing Is Back In Vogue. Here’s Why.
The Lifelong Road To Full Service
It’s A Never-ending Journey In An Ever-changing Environment.
Nat Geo's VR Helmet Blasts Off With The Right Stuff
Mccann N.Y. Earns Adweek’s Top Prize for creative innovation.
Is It Time To Take A Stand Or Stand Down?
In the age of Trump, creatives are still cautious, but a renaissance may be coming
Virtual Influencers Are The Latest Branding Tool
Virtual Influencers are brands’ lastest social tool.