CATEGORIES

Bop-It!

How A Riff On A Tv Remote Control Led To A Groundbreaking Interactive Toy.

The Barbie Doll

On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.

This Is Your Brain On Marketing

Brands toy with sensors to better understand their customers.

California Dreamin' Of Data Privacy

Will the state’s consumer protection act be a nightmare for brands?

The Super Bowl Forever Altered The World Of IP

How the mother of all football games became the most vigilantly guarded brand name in America.

Agencies Scramble Over OTT

Investment teams try to get up to speed while they educate clients.

Eryk Rich

Deutsch’s Head Of Music Straddles The Record And Advertising Industries.

Initiative

Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors

Essence

A strong vision and a key investment from holding company WPP Fueled an incredible year.

OMD

The agency clawed it's way back to the top by making ‘better decisions, faster’.

Executive Of The Year Television: Kathleen Finch

CHIEF LIFESTYLE BRANDS OFFICER DISCOVERY INC. She oversees the top cable networks among womenand is leveraging the power of the entire Discovery-Scripps portfolio.

Creator Of The Year Television: Kenya Barris

After shaking up television with hit shows Black-ish and spinoff Grown-ish, hes left broadcast for a lucrative deal to do it all over againthis time on Netflix.

Executive Of The Year Digital: Brian Lesser

Why AT&T is betting on this former agency chief to revolutionize its advertising, analytics and media buying.

Editor Of The Year Publishing: Dean Baquet

EXECUTIVE EDITORTHE NEW YORK TIMES Hes reorganizing the newsroom for the digital era, all while breaking some of the years biggest political and cultural stories.

Attention, InstaShoppers!

The photo-sharing site is warming up to commerce, but will consumers buy in?

Video Advertising And Technology Go Hand In Hand

Unique content resonates with clients and audiences.

Local Talent

In Some Parts Of The World, Regional Ecommerce Players Have Found Ways To Edge Out Amazon And Walmart.

Ouija

How A 19th Century Talking Board Became A Hit For Hasbro And A Fright For Everyone Else.

Adam Calvert

Instead Of Going For The Jugular, This Mullenlowe Creative Director Aims For The Funny Bone.

How The League's Super Bowl Spot Will Kick Off Its Centennial Celebrations

The NFL is kicking off its 100th-season celebrations with a Super Bowl spot featuring 1 fancy banquet, 50-plus football greats from the past and present, 3 of the sport’s female stars, 1 of the world’s top fortnite players and 1 epic, cake-crushing fumble. And Adweek was on set to capture the play by play.

Why Brands Are Increasingly Tying Their Big Game Buys To A Cause

Why brands are increasingly tying their big game buys to a cause.

100 Cutting Edge Leaders In Marketing, Media and Tech

Presenting the 100 innovative leaders changing the game in media, marketing and technology.

Get Your Geek On

WHAT MARKETERS CAN LEARN FROM TAPPING INTO PASSION.

Open For New Business

The Sharing Economy Has Come To Clothiers Ann Taylor And Express.

Essie

How A Trip To Vegas Launched The Famous Nail Polish With A Thousand Shades.

Culver City Is Having Its Moment

Apple and Amazon made some noise when they moved In.

Marketers Lean Into AI-based Image Search

Retailers From Burberry To West Elm Embrace The New Frontier Of Customer Experience Via Artificial Intelligence.

A New Cycle

WHIRLPOOL’S WASHING MACHINES CAMPAIGN GAVE STUDENTS A FRESH START.

Perspective

On The Origins Of Brands And The People Who Build Them.

Michael Luo

The New Yorker’s Website Editor On Finding The Right Audience, And What He Learned From ‘The Mooch.’