CATEGORIES

Parineeti Chopra unveils personal care brand Clensta's new campaign #TheBetter Way

Personal care brand Clensta has unveiled its new campaign #TheBetter Way along with its partner and investor Parineeti Chopra. The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making 'good' to 'better' living choices.

Global women's accessories brand Parfois joins forces with Myntra for India debut

Myntra has announced the addition of Parfois, a renowned Portuguese women's accessories brand, to its international brands portfolio. The collaboration marks Parfois entry into the Indian market.

Birla Cellulose collaborates with Algaeing to introduce innovative algae-powered fiber

In a move towards sustainable textile manufacturing, Algaeing TM, a front-runner in clean textile innovation, has teamed up with the global leader in man-made cellulosic fibers, Birla Cellulose to develop a unique, algae powered cellulosic fiber.

Reliance Ajio adds Earthy Tweens' green fashion to online lineup

In a significant move toward expanding its online footprint, Earthy Tweens, a leading Indian brand specializing in sustainable and organic clothing for women and kids, has recently listed its most sought-after products on the renowned Reliance Ajio online platform, the brand announced in a release on Wednesday.

Netflix and UNIREC partner for green fashion: "The Archies' merchandise with a purpose

Mumbai-based sustainable fashion brand UNIREC joined forces with Netflix to introduce an exclusive line of merchandise for the recently released film 'The Archies.'

Myntra Beauty's 'Virtual Try On' enables 2x jump in conversions

Myntra continues to record strong demand within the Beauty and Personal Care sector, as beauty enthusiasts flank the platform for its assortment of leading homegrown and international brands, compelling value offers and its seamless tech-first end-to-end shopping journey.

Credo Brands Marketing stocks close at 12% premium on its debut

Mumbai-based retailer Credo Brands Marketing made a stellar market debut today as its shares closed at a significant 12% premium. The stock was listed at ₹282 per share on the Bombay Stock Exchange (BSE) and ₹282.35 per share on the National Stock Exchange (NSE). Closing figures showed MUFTI's share price at ₹312.50 per share on BSE, reflecting an 11.61% premium, and ₹311 per share on NSE, indicating an 11.07% premium, the company announced in a release on Thursday.

Celio India unveils anime inspired merchandise

Premium French menswear brand Celio India has launched its highly anticipated Demon Slayer: Kimetsu no Yaiba officially licensed merchandise, the biggest blockbuster licensed collection of the season.

Snitch introduces timeless collection inspired by Japanese culture

Fast-fashion men's apparel brand Snitch has dropped its new Sukajan collection.

Arrow unveils Winter 23 ceremonial collection

Menswear brand Arrow launched its Winter 23 Ceremonial Collection, featuring an exquisite range of premium suits, blazers, shirts, and bundis tailored to elevate the wedding season style, the company announced in a release last week.

Accessorize London unveils 'Angel' category to fuel growth in kids fashion accessories

Fashion accessories brand, Accessorize London, is targeting expansion in the kids segment with the launch of its latest category, 'Angel.'

Les Petits brings Lapin House to India's Kidswear market

Fashion luxury house for children, Les Petits, has introduced Greece-based kidswear brand Lapin House to the Indian market. Les Petits is a pioneer in the kids' luxury fashion industry, offering premium fashion apparel, accessories, and furniture from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and many others.

UNLOCKING STYLE: EXPLORING THE VERSATILITY OF DENIM ACCESSORIES

Accessories, while defining the quality of the product also play a pivotal role in a garment’s appearance, beautification and even marketing. And much like the fabric itself, denim accessories have evolved over time to meet the changing demands of consumers.

JAIPUR KURTI expands retail footprint to 9 stores with new launch in Bengaluru

The brand now has 9 physical stores including the new one in Bengaluru and one each in Gurugram, Jaipur and Sri Ganganagar

The Evolution of Denim Washes in Fashion Retail

While several technologies and innovations are credited for giving denim its iconic status, one innovation which stands out is the process of denim washing. Washing denim is a crucial step in the fabric’s production chain, mainly due to the multitude effects that consumers seek for their jeans...

CHALLENGING CONVENTIONS IN THE DENIM INDUSTRY

Archroma has been at the forefront of innovation and sustainability for decades. Its journey in sulfur dyes has been nothing short of transformative...

BEYOND BLUE JEANS: How Flying Machine is Reimagining Denim

Flying Machine’s growth story began in 1994, when it became the first Indian denim brand to introduce stone-washed denim, a popular trend at the time. From then till today, the brand prides itself of being the creative maverick’ in denim technology in the Indian market...

LEVI STRAUSS & CO. Navigating & Dominating the Indian Denimwear Industry

The Indian denim wear market, with its rich tapestry of diverse styles, cultures, and preferences, has always been a dynamic and enticing arena for global fashion brands.

Sustainability Not Just a Buzzword, But a Driving Force in the Indigo-Colored World

At the Kingpins Show in Amsterdam, Arvind Limited showcased a masterful collection containing CIRCULOSE’, a groundbreaking material made from upcycled cotton, and cottonrich textiles, and aligns with the circular model.

FROM BLUE DENIM TO GREEN DENIM: Brands Rethink the Iconic Blue Hue

A true symbol of style and self-expression, denim has remained an evergreen favorite in wardrobes, echoing across generations and cultures. This versatile and enduring fabric has transcended its humble origins to a global denim market size of US $77.67 Billion in 2022...

Rising Disposable Incomes Boost Luxury Denim Category in India

Rising e-commerce penetration allowed allowed consumers access to luxury denim in tier-1 and, tier-2 and tier-3 cities, who have always had disposable income but lacked accessibility...

DENIM APPAREL MARKET OF INDIA

The high growth prospects in the denim category is characterised by the high fashion and comfort quotient in the category, increasing focus of stretch and light weight fabrics and increasing options in terms of fits, washes, detailing, amongst others...

AJIO exclusively launches womenswear brand Foundry

Cover Story Clothing Limited (CSCL) introduces its latest venture, Foundry, a women's fashion brand catering to the tastes of Gen Z. The brand has debuted exclusively on the fashion platform AJIO, offering a range of trendy apparel and accessories.

Salman Khan's niece Alizeh is new face of Being Human Clothing

Being Human Clothing, a fashion brand recognized for its commitment to both style and philanthropy, has unveiled its latest women's collection and in a simultaneous move that has set the fashion and movie worlds abuzz, the brand has announced the charismatic Alizeh as the face of this new chapter.

Numero Uno unveils fresh new logo and brand identity

Homegrown denim brand Numero Uno has refurbished its logo and brand identity to emphasize its commitment to being dynamic, inclusive, and ahead of the curve. The new logo encapsulates the brand's core values of youthfulness, casual style, modernity, innovation, and meaningful fashion choices.

Reliance Retail to acquire Superdry's South Asian licenses for £40 Million

Reliance Retail Ventures, India's largest retail conglomerate, has announced its acquisition of UK-based Superdry's brand licenses and intellectual property assets across three key Asian markets for a total of £40 million (equivalent to $48 million USD).

Intimate apparel brand Groversons Paris Beauty launches store in Jalandhar

Groversons Paris Beauty, one of India’s premier go-to destinations for intimatewear, has unveiled its latest store in Jalandhar.

H&M unveils its second store in Mangalore

H&M opened its second store in the Fiza by Nexus Mall in Mangalore in October. Spread across 1452 sq.m., the store's launch marks a significant growth in H&M's expansion strategy across India.

Victoria's Secret expands glamour to Pune with Phoenix Mall debut

In a resplendent foray into the vibrant city of Pune, renowned American lingerie, clothing, and beauty retailer Victoria's Secret has illuminated the shopping landscape with the inauguration of its first store in the city.

Metro Brands opens 800th store in Hyderabad's Banjara Hills

Homegrown footwear retailer Metro Brands Ltd. opened opening its 800th store in the heart of Hyderabad's Banjara Hills.