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'Sales Is a Very Emotional Process'

If you want to lure customers away from your competitor, you can't just focus on your product. You need to understand their psychology. That’s how Element Biosciences went from being an underdog startup to an industry-disrupter bringing in 25 million a year.

The Hire That Changed Everything

What roles do you need to fill at your company? It's sometimes hard to know. Here, six leaders share the hire they didn't realize they needed and are so glad they made).

How to Get More Attention

You can't run a great business if you can’t capture people’s attention, says Gary Vaynerchuk. And today, that requires getting very creative.

Doing Good Is Good for Business

Want to grow your franchise? Invest heavily in your community.

You're Never Out of Options

An entrepreneur's path is never simple or easy-but you have more opportunities than you think.

YOUR NEXT RECRUIT COULD BE A ROBOT

Across the franchise industry, brands are putting AI to use in all kinds of novel ways. From customer service to better marketing and quality control, here's how brands are taking the leap into automation.

'MY JOB IS TO KEEP THIS BRAND HOT'

Taco Bell's new CEO is, in his words, \"not the dictionary definition of a CEO.\" But he has a vision for how to keep their winning streak going.

These Franchise Trends Are Hot!

If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.

How He Opened 10 Franchises in 10 Years

After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.

Busting 3 Major Franchising Myths

Is franchising really just for the affluent looking for a turnkey, \"easy\" path to success? No, no, and no!

Which Franchise Model Is Right for You?

There are two big ones: You're either a location-based business, or you're service-based. Here's how to decide between them.

Ready to Own Your Own Business?

This magazine is designed to help you. Here's how.

Charities Are Getting Down to Business

Nonprofits are struggling. That's why more charitable leaders are taking a page from their for-profit peers-and learning how to make money.

HOW TO ASK SOMEONE FOR A MILLION DOLLARS

Philanthropic fundraisers often get donors to give $1 million-and their tactics are useful for anyone trying to win over someone else's dollars.

MAKE YOUR FIRST TAX-FREE MILLION

It's legal, smart, and great for your long-term savings.

MAKE A MILLION DOLLARS IN A WEEKEND?

OK, you won’t earn it ina weekend. But serial entrepreneur NOAH KAGAN says you can start a thriving business quickly—if you’re willing to move fast and be uncomfortable.

THE MILLION-DOLLAR MEETING

Once your company hits a million dollars in revenue, many more investors (and private equity buyers) will start taking your calls. Here's why.

MILLION-DOLLAR UNLOCKS

New companies rarely get off the ground without some roadblocks, setbacks, and unforeseen decisions. Here, 10 founders describe the pivots that unlocked their growth and catapulted their profitability.

THE PATH TO MILLIONS STARTS HERE

A million dollars sounds sexy. But what is it, really? For some, a dream.

What SEO Insiders Know

Looking to boost your SEO? We asked a bunch of insiders: What do you know about your industry that most outsiders don't?

Pack These for Your Next Trip

Want to make your next business trip a pleasure? Gear expert and two-time Emmy Award winner Mario Armstrong has five items you'll want to make room for.

Finding Your Dimension X

Why do some people thrive, while others fall behind? As Google's first chief innovation evangelist, I believe I found the answer: Successful people harness what I call their \"Dimension X.\" Here's what it is.

Which Fridge Would You Eat From?

A great company mission doesn't always inspire great sales. That's why this discount grocery company rebranded, and is now reaching more customers.

The Skills You Never Knew You Needed

Do you know what it takes to Succeed? Here, six leaders share the skill they underestimated—and needed to develop.

'You Don't Have to Shut Your Heart Down'

What does it take to be a good leader? During his 44 years as CEO of Whole Foods, John Mackey learned his answer: Serve the business, serve its people, and never abandon yourself.

Why Small Businesses Can't Afford to Grow

Big companies take a long time to pay their suppliers. Sometimes, so long that the supplier goes out of business. Two entrepreneurs wanted to find out why this system is so broken-and wound up creating a solution.

MY FAVORITE CUSTOMER

For small, independent businesses, loyal patrons are benefactors, protectors, muses, and mascots. They make sure the show goes on. Here, three business owners celebrate an irreplaceable member of their community.

Do You Say 'Yes' Enough?

We don't give ourselves enough credit for trying. So let's start doing it right now.

He Does $10 Million-Plus in Sales

When Jeffrey Bell gave up horse training to buy a Floor Coverings International franchise, he wanted to get out ahead of his new pack. To do that, he had to learn to delegate.

How This Business Rookie Became a Top Seller

After competing in two Olympics, Cammile Adams dove headfirst into her second career - and became SafeSplash Swim School's #1 franchisee. Here's how.