CATEGORIES

Rebalancing Act

How Finnair CEO Topi Manner led the airline through two external crises to bring it back on track

Ring of Fire

In October and April, solar eclipses will dazzle the United States

Entry Level

Why travelers are waiting weeks or even months to receive a new passport or renewal

On the Straight and Narrow

Single-aisle aircraft are marking a new era in transatlantic crossings

Net Worth

Washington Wizards power forward Kyle Kuzma excels at shooting three-pointers, but he's aiming much higher and deeper in his personal life

A Real-Time Revolution in Talent Engagement

Through innovation and data, Capital Markets Placement (CMP) is changing how job candidates and companies connect.

Foot Rubs, Reset Buttons & Resignation Letters

Five couples explain how they’ve managed to build Inc. 5000 businesses—and stay married.

Does It Get Any Better Than This?...

The Mikkelsen twins live in a universe where 1 + 1 = oh, around $50 million a year. And they created it entirely themselves. It's called Publishing.com

Two Wonks. One Spectacular Vision

How did Brad Smith and Bill Frist create CareBridge, the fastest-growing company in America? By aiming to solve not one problem, but two: how to rein in health care costs, and how to deliver better care.

A Matter of Trust

Whether hot off the presses or on the shelves for years, a good book is worth talking about.

Fake-Meat Food Fight Plant-based proteins are being attacked on TikTok and Instagram. Is this a Big Meat psyops?

\"FAKE MEAT PRODUCTS ARE THE EQUIVAlent to human pet food,\" an Australian wellness influencer named Jacqueline Pypers wrote on Instagram last fall.

Power Forward Women's basketball is at a crossroads, and WNBA player and union president Nneka Ogwumike is ready for the challenge.

THE BUSINESS OF WOMEN'S BASKETBALL has never been more powerful-or more in flux. Both the WNBA and the NCAA college tournament posted record viewership numbers last season, with the NCAA final alone pulling in 9.9 million viewers, a sign of the sport's surging fandom.

THE FRONT-RUNNER MCCRACKEN P.51

MICROSOFT'S CEO HAS STEERED ΤΗΕ COMPANY TO POLE ΡΟSΙΤΙΟΝ ΙΝ ΤΗΕ AI RACE. HERE'S HOW HE INTENDS TO HOLD ON TO A LEAD THAT IS ΑΝΥΤΗΙΝ G BUT CERTAIN.

How Far Away Is Your Goal?

It may feel very distant, and that’s frustrating. So let’s figure out how close you really are.

Château de Monte-Cristo

Literary Tourism, Part 2

THE BIG REVEAL

Write a compelling story by understanding when and how to reveal crucial information to readers for maximum impact.

WRITING OUR WAY INTO (AND OUT OF) DARK FORESTS

Using deep characterization for propulsive storytelling.

TWO HOURS AND THREE YEARS: THE LIFE OF A SHORT SHORT STORY

New Zealand-based writer and first-place winner of the 23rd Annual Writer's Digest Short Short Story Awards shares the personal experience that inspired her story.

Businesses for Sale

Looking to buy one? Here’s our comprehensive guide to 1,506 franchise opportunities you can pursue now.

What's Up? (And What's Down?)

Want to know what’s really happening in franchising? We crunched five years’ worth of data—and found trends you might have missed.

When Mystery and Mythology Collide

Author and illustrator Nasugraq Rainey Hopson shares the process of keeping her main character in the dark while introducing readers to a culturally significant mythology with her new middle-grade book, Eagle Drums.

Celebrations

BUILDING BETTER WORLDS

TWISTY BUSINESS

How to stress test a plot twist.

Kill With Your Critique ... the Good Way

You can offer serious, honest feedback without crushing a writer's soul.

Chuck Wendig

The New York Times bestselling author discusses genre-hopping, fear as a motivator, and his new books.

Hire Education Can coding academies survive the AI era?

MATT DAVIS HAD BEEN working as an electrician for 10 years when he decided to make a career change.

Computer of the Future Silicon Valley designers are racing to transform the power of generative AI into whatever comes next.

THE BARTENDER POURING FREE DRINKS glances around with nothing to do as the raucous room full of startup founders and software developers gravitates toward its preferred drug: networking.

Can Microsoft Hold Its Lead?

IT'S HARD TO BELIEVE WE'RE NOT EVEN A YEAR INTO THE AI revolution. Was it only nine months ago that OpenAI released ChatGPT, launching 10,000 gleeful \"I Asked ChatGPT to [Blank] and Here's What Happened\" articles?

September Inspiration

BACK TO SCHOOL. BACK TO BUSINESS. Back to a lineup of extraordinary cultural events and festivals. That's September in New York City.

CAPTAIN UNDER PANTS

Anthony Coombs became a hero to the plus-size market for building online undies brand Splendies. He never had delusions he would collect a Bezos-size fortune from his Inc. 5000 company, but he figured he could sell it after a few years and move on. If only it were that simple.