CATEGORIES

If Apple Can't Do It...

The $3,500 Vision Pro goggles could finally make augmented reality a hit. A flop could bring a decade-long AR \"winter.\"

NOVO NORDISK TAKES ON THE WEIGH OF THE WORLD

Diabetes drug Ozempic and obesity jab Wegovy have revolutionized the weight-loss industryand dramatically altered the mission of their developer, Novo Nordisk. Now the 100-year-old Danish pharmaceutical firm wants to go beyond treating obesity; it's aiming to rid the world of it altogether.

I'll Take the Whole Town

From a dilapidated winery in the Provençal hills to a boomtown gone bust in Colorado, alberghi diffusi are bringing abandoned or neglected towns back to life as luxe resorts.

In Focus ADAM NEUMANN

Four years ago, the WeWork CEO left the shared-office firm he cofounded in chaos and acrimony. Now, Andreessen Horowitz's $350 million investment in his new startup, Flow, is giving Neumann a second shot at disrupting real estate. He says this time will be different.

A TRUE GLOBAL CITIZEN

Kikkoman's Yuzaburo Mogi, who pioneered the globalization of soy sauce 50 years ago, remains a true believer in friendship among nations.

Golden Anniversary

As FedEx turns 50, its ties to the PGA TOUR grow even stronger.

LEADING ARABIA'S HIGH-IMPACT ENTREPRENEURS

Lateefa Al Waalan has always had a good eye for an emerging business opportunity. At the age of 16, she founded her first startup, an online directory. Later, after spotting a gap in the Middle Eastern beverage market, she began massproducing Arabic coffee blends and launched the world's first automated Arabic coffee machine.

SUNDAR PICHAI AND GOOGLE FACE THEIR $160 BILLION DILEMMA

Inside Alphabet's high-stakes scramble to reinvent search-and survive the A.I. chatbot revolution.

BONDST

Known for its modern interpretations of Japanese-inspired cuisine since 1998, BONDST still has what people want, and the reason is clear: This place delivers style with discreet knockout elegance for beautiful people out to see and be seen and those who frequent BONDST for its delectable and consistent fare

Paradiso

It was a balmy summer afternoon in El Born, Barcelona’s fashionably offbeat neighborhood

The Call of the Wild

With a new crop of spectacular camps, Botswana offers a lush environment for African safaris

Horse Power

Around the country, resorts are promoting the wellness benefits of equine therapy

Self Protection

How to navigate the complex world of travel insurance

Hotel Greystone

Situated in the heart of South Beach, across Collins Avenue from the Atlantic Ocean, the Hotel Greystone offers a stylish and unique boutique vibe. Occupying a 1939 art deco structure, the property features a tropical design, personable staff and lovely attention to detail

Global Village

Virtuoso travel network CEO Matthew Upchurch on industry demand, sustainability and the value of human connection

Virgin Atlantic Upper Class Suite

When stepping onto a Virgin Atlantic flight, you are instantly reminded why it is known for being one of the sassiest airlines currently flying to the USA

Best in Show

How star residencies in Las Vegas became a billion-dollar business

Lotus Emira First Edition

“Simplify, then add lightness.” That was the motto of Lotus founder Colin Chapman

Land of Opportunity

Canada is poised for a golden age of Indigenous tourism

Responsible Drinking

French wine label Souleil Vin de Bonté combines quality organic production with a commitment to nature

Distinguished Service

Private terminals, luxury transfers and personalized assistance allow travelers to enjoy the airport experience

Good Vibrations

With megabrands including Skims and Good American, London-born entrepreneur Emma Grede is driving vital conversations in style, diversity and philanthropy

A Sweet Scoop of Success

Want to open 15 units in 15 years? Follow the playbook of Primo Partners-Ben & Jerry's only Black-owned multi-unit franchise group.

Wrangling the Many-Headed Monster

For mom-and-pop business owners, just as inflation calms in one area of operations, it rears its head somewhere else. The best way to stay on top of it, experts Say, is to stay flexible.

How One Mom & Pop Shop Expanded 2,500 Times

Jersey Mike's famously began as a single shop owned by a teenager. Now it's everywhere. How exactly does that happen?

Where Did Your Brand Voice Come From?

Every company has a personality and a communication style. Here, the founders of six companies share how they figured out what their business should sound like.

Bozoma Saint John – 'You Want to Be Well-Known'

Bozoma Saint John has been a high-profile marketer for the likes of Netflix, Uber, and Apple. If you want to succeed, she says, don’t be shy about marketing yourself.

MAKE A PLAN AND STICK TO IT

Independent businesses are unique, so there’s no cookie-cutter formula for marketing, experts Say. It’s all about trying things out—but try things for long enough to really know if they're working.

HOW DAVID BEATS OUT GOLIATH

Can mom-and-pop shops truly compete against big-box behemoths and e-commerce giants? Yes, experts say—but they have to think and act truly local.

Finding My Stride

by Leigh Ann Cannady, founder and artistic director, Forsyth Academy of Performing Arts