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![A commitment to craftsmanship](https://reseuro.magzter.com/100x125/articles/105/1316088/pjk7T-lii1684925581949/A-COMMITMENT-TO-CRAFTSMANSHIP.jpg)
A commitment to craftsmanship
SDS by Kushal Shah specialises in luxury prêt, couture, and bespoke menswear. The label maintains that its retail strategy is focused on creating a memorable, high-end shopping experience for customers. Recently, it has opened a flagship store in Mumbai's Kala Ghoda district. In an interview with Images Business of Fashion, Kushal Shah Principal Designer & Founder of the label said, \"One of the biggest challenges we face is educating customers about the value of high-quality, well-crafted menswear. Many customers are accustomed to fast fashion and are not well-versed with the difference between a custom-made garment and ready-to-wear.\" Excerpts.
![Purplle: Making beauty accessible](https://reseuro.magzter.com/100x125/articles/105/1316088/DZ_RfnfIA1684924887042/PURPLLE-MAKING-BEAUTY-ACCESSIBLE.jpg)
Purplle: Making beauty accessible
Started as a beauty marketplace, Purplle.com today has grown into a community that enables beauty for all, says Manish Taneja. The business expanded to fill the gap in the market with home-grown private D2C brands that make beauty products affordable and accessible to women across India, Taneja, its Co-Founder and CEO informs Images Business of Fashion in an interview.
![KOCHI BIDS ADIEU TO THE GRANDIOSE FASHION SPECTACLE!](https://reseuro.magzter.com/100x125/articles/105/1316088/1s8TQ3tNt1684924538928/KOCHI-BIDS-ADIEU-TO-THE-GRANDIOSE-FASHION-SPECTACLE.jpg)
KOCHI BIDS ADIEU TO THE GRANDIOSE FASHION SPECTACLE!
LULU FASHION WEEK 2023 - SPRING/SUMMER
![The woman at the helm of Melissa India](https://reseuro.magzter.com/100x125/articles/105/1316088/rgKh4Woze1684924265285/THE-WOMAN-AT-THE-HELM-OF-MELISSA-INDIA.jpg)
The woman at the helm of Melissa India
Ruchi Sally currently helms Melissa India, a company founded in 1979 in Rio de Jenario, now a fashion favourite across 90 countries, including the fashion capitals of New York, London and Sao Paolo. The brand has seen multiple design partnerships with leading names including Karl Lagerfeld, Zaha Hadid, Jason Wu, Jeremy Scott, and Vivienne Westwood. With 16 years of experience in building brands in India, in her current role Sally is tasked with growing this international favorite brand's footprint in India.
![ELI BITTON: BRIDGE-TO-LUXURY](https://reseuro.magzter.com/100x125/articles/105/1316088/z6lj6d1E-1684923921388/ELI-BITTON-BRIDGETOLUXURY.jpg)
ELI BITTON: BRIDGE-TO-LUXURY
Left battered and in a dilemma by Covid, Eli Bitton had to make a decision. To launch a fashion house in India. Thus the eponymous brand was born.
![HUMAN FACES OF FASHION: UNVEILING THE EMOTIONAL PERSONAS OF 3 STAKEHOLDERS IN FASHION RETAIL STORES](https://reseuro.magzter.com/100x125/articles/105/1316088/5a7TcZGzo1684923372725/HUMAN-FACES-OF-FASHION-UNVEILING-THE-EMOTIONAL-PERSONAS-OF-3-STAKEHOLDERS-IN-FASHION-RETAIL-STORES.jpg)
HUMAN FACES OF FASHION: UNVEILING THE EMOTIONAL PERSONAS OF 3 STAKEHOLDERS IN FASHION RETAIL STORES
Every fashion brand has its own unique identity, which is a reflection of the people behind it. And behind every successful fashion retail brand are individuals who are passionate, resilient, and emotionally invested in their work.
![We are all about fashion](https://reseuro.magzter.com/100x125/articles/105/1316088/_cQFi_qjY1684923114771/WE-ARE-ALL-ABOUT-FASHION.jpg)
We are all about fashion
In May 2005, ALDO was introduced to India with the first store opening in Mumbai, Phoenix High Street. Since then it has further expanded and has its presence in all major cities across India. As an extension to the ALDO brand, ALDO Accessories stores were launched. Apparel Group India Pvt.Ltd has been the partner in India. The brand has roped in Bollywood actor Janhvi Kapoor as its ambassador. It has recently launched its Spring-Summer collection. N Bobo Meitei interacted with Abhishek Bajpai, CEO of Apparel Group India, to discuss a range of topics. Excerpts
![THE RECIPES FOR VALUE CREATION](https://reseuro.magzter.com/100x125/articles/105/1316088/dq6cfbs391684921899295/THE-RECIPES-FOR-VALUE-CREATION.jpg)
THE RECIPES FOR VALUE CREATION
At the 22nd edition of India Fashion Forum (IFF) held between February 28 and March 01, 2023 at Conard Bengaluru, several brand custodians shared their strategic moves that veered their businesses toward profitability. The session was conducted by Bijou Kurien, Chairman, Retailers Association of India.
![Green Is The New Black](https://reseuro.magzter.com/100x125/articles/105/1280059/jMP8bCFs-1681904954617/crp_GREEN-IS-THE-NEW-BLACK.jpg)
Green Is The New Black
The Indian economy will add another trillion of merchandise in the next 10 years, which means doubling the consumption. This is a great opportunity the country offers, Saloni Nangia, President at Technopak, India, shared in her keynote at the 22nd India Fashion Forum
![Hemp Fabric: An Alternative To Cotton](https://reseuro.magzter.com/100x125/articles/105/1280059/Su08iz0A71681906540041/crp_HEMP-FABRIC-AN-ALTERNATIVE-TO-COTTON.jpg)
Hemp Fabric: An Alternative To Cotton
Just producing 1kg of cotton fibre, which roughly amounts to the production of one t-shirt and a pair of jeans, requires around 20,000 litres of water. On the other hand, producing the same amount of hemp fibre needs less than 3,000 litres of water. This means that one saves 1,000-2,000 litres of water per t-shirt. The expansive use of cotton in today’s time has hence led to serious environmental concerns, such as soil degradation, water pollution and biodiversity loss.
![Blissclub: A community-first D2C brand](https://reseuro.magzter.com/100x125/articles/105/1280059/miO6kCCn51681906999349/BLISSCLUB-A-COMMUNITYFIRST-D2C-BRAND.jpg)
Blissclub: A community-first D2C brand
Minu Margeret discovered that women in India frequently have difficulty finding the right activewear due to lack of options, improper size, poor material quality, and the item's technical unsuitability for them. She felt that while some clothes were comfortable, they did not stretch enough, and those that did were too compressive. This resulted in the birth of Blissclub in 2022.
![FULFILLING SARTORIAL NEEDS](https://reseuro.magzter.com/100x125/articles/105/1280059/2Z3QzRaCm1681906686376/FULFILLING-SARTORIAL-NEEDS.jpg)
FULFILLING SARTORIAL NEEDS
Arrow, a brand with 167 years of legacy, was launched in India in 1993 by Arvind Fashion Limited. Today, it has over 200 exclusive brand stores in the country, and is available in over 1000 multibrand outlets. In an email interview with Images Business of Fashion, the brand’s CEO, Suman Saha said, The brand has to grow in double digits, that’s the main goal. As we scale, the focus will also be on transforming the brand for the postCovid consumer and re-establishing it as a contemporary brand without taking away its heritage value.” Excerpts of the interview.
![SUCCESS STORIES BY TITAN'S BRAND CUSTODIANS](https://reseuro.magzter.com/100x125/articles/105/1280059/dKf7-0M_p1681906416603/SUCCESS-STORIES-BY-TITANS-BRAND-CUSTODIANS.jpg)
SUCCESS STORIES BY TITAN'S BRAND CUSTODIANS
Titan’s journey has not only created great brands, built strong partnerships and delivered exceptional value to customers, but also produced some of the most outstanding business leaders. Its success story perfectly tted the theme of 22nd India Fashion Forum.
![IMAGES FASHION AWARDS 2023](https://reseuro.magzter.com/100x125/articles/105/1280059/39hZmz0Mk1681905904112/IMAGES-FASHION-AWARDS-2023.jpg)
IMAGES FASHION AWARDS 2023
HONOURING GREAT INSPIRATIONS
![INDIGENIZING FASHION TREND FORECAST](https://reseuro.magzter.com/100x125/articles/105/1280059/0S0Ssz5tK1681905531635/INDIGENIZING-FASHION-TREND-FORECAST.jpg)
INDIGENIZING FASHION TREND FORECAST
The need for India to emphasize its indigenous fashion trend forecast has gained more momentum over the years. How seriously this is being considered and how much it has evolved is resonated in how modern technologies such AI and deep learning are deployed to enable fashion trend forecast.
![VISENZE: ENABLING DIGITAL SEARCH ACCURACY](https://reseuro.magzter.com/100x125/articles/105/1280059/S3i9vkvia1681905301894/VISENZE-ENABLING-DIGITAL-SEARCH-ACCURACY.jpg)
VISENZE: ENABLING DIGITAL SEARCH ACCURACY
Started in 2012, ViSenze says it processes over a billion queries a month from retailers, supporting them in-store and on e-commerce sites. Use cases range from enhanced visual search, product tagging, smart product recommendations, and retail analytics.
![A PURPOSE BEYOND MERE PROFITABILITY](https://reseuro.magzter.com/100x125/articles/105/1280059/nKd84M2fH1681904534822/A-PURPOSE-BEYOND-MERE-PROFITABILITY.jpg)
A PURPOSE BEYOND MERE PROFITABILITY
Today, the purpose of a brand goes far beyond mere profitability; its mission and values are manifested in its business decisions, corporate culture, and codes of conduct, not limiting to sustainability. It also addresses issues such as child labor, fair pay, ethical business practices, transparency and traceability.
![DECODES THE DNA OF PROFITABILITY](https://reseuro.magzter.com/100x125/articles/105/1280059/xsKn72H251681902847695/DECODES-THE-DNA-OF-PROFITABILITY.jpg)
DECODES THE DNA OF PROFITABILITY
The forum, held between February 28 and March 1, 2023 was a signi cant convergence of industry captains and observers to address how businesses can ensure long-term survivability in the backdrop of India emerging as a major global market.
![What's driving the fashion rental market in India](https://reseuro.magzter.com/100x125/articles/105/1234425/QDx9dZ4IC1677822888056/WHATS-DRIVING-THE-FASHION-RENTAL-MARKET-IN-INDIA.jpg)
What's driving the fashion rental market in India
The global market for fashion rental is expected to expand at a CAGR of 11% from 2021 to 2031. With the model gaining popularity among young consumers, India may not be far behind. A peek into what’s driving this growth.
![LAKSHEETA GOVIL](https://reseuro.magzter.com/100x125/articles/105/1234425/Doj8atkJZ1677822597906/LAKSHEETA-GOVIL.jpg)
LAKSHEETA GOVIL
CEO and Founder, Fizzy Goblet 34
![KAVERI LALCHAND](https://reseuro.magzter.com/100x125/articles/105/1234425/xCaVwd9j41677822295488/KAVERI-LALCHAND.jpg)
KAVERI LALCHAND
Founder, Coastal Designer 49
![FARIDA KALIYADAN](https://reseuro.magzter.com/100x125/articles/105/1234425/xSROPijnU1677821921618/FARIDA-KALIYADAN.jpg)
FARIDA KALIYADAN
COO, Louis Philippe, Planet Fashion, Customer Centricity Head
![DIPTT TOLANI](https://reseuro.magzter.com/100x125/articles/105/1234425/Msni4X5sM1677821629393/DIPTT-TOLANI.jpg)
DIPTT TOLANI
Founder CEO, Salt Attire| 38
![CHENDURAN SUNDARARAJAN](https://reseuro.magzter.com/100x125/articles/105/1234425/H2Lpy7iUp1677821242931/CHENDURAN-SUNDARARAJAN.jpg)
CHENDURAN SUNDARARAJAN
Managing Director, Angel Rocket 33
![BOBBY ARORA](https://reseuro.magzter.com/100x125/articles/105/1234425/_4iVN3oSU1677820689664/BOBBY-ARORA.jpg)
BOBBY ARORA
Director Co-Founder, Status Quo 45
![BIDYUT BHANJDEO](https://reseuro.magzter.com/100x125/articles/105/1234425/G3ihTSjye1677820324124/BIDYUT-BHANJDEO.jpg)
BIDYUT BHANJDEO
Chief Business Officer, Ethnix by Raymond, Head Sales, LFS and Ecommerce. | 50
![AYUSHI GUDWANI](https://reseuro.magzter.com/100x125/articles/105/1234425/S-oUXtFhz1677818992884/AYUSHI-GUDWANI.jpg)
AYUSHI GUDWANI
Founder & CEO, FS Life - FableStreet, Mikoto, Pink Fort
![AMRISH PRAKASH KUMAR](https://reseuro.magzter.com/100x125/articles/105/1234425/mC1ZlHdl71677818465848/AMRISH-PRAKASH-KUMAR.jpg)
AMRISH PRAKASH KUMAR
Creative Director, Ritu Kumar
![ABHISHEK GANGULY](https://reseuro.magzter.com/100x125/articles/105/1234425/UVN0g092G1677817732873/ABHISHEK-GANGULY.jpg)
ABHISHEK GANGULY
Managing Director PUMA India & South East Asia, Puma | 45
![ABHISHEK BAJPAI](https://reseuro.magzter.com/100x125/articles/105/1234425/nkImDur9W1677817063964/ABHISHEK-BAJPAI.jpg)
ABHISHEK BAJPAI
CEO, Apparel Group India Pvt.Ltd | 46