CATEGORIES

Garment Show of India

North India, particularly Delhi and adjoining areas has been looking for a platform to showcase their potential range of garments and reach every nook and corner of the country. In order to meet this demand, Saina Events organised, The Garment Show of India (GSI) at Pragati Maidan in New Delhi. The three-day garment fair took place on 8, 9 and 10 August 2016.

Spirited Sensual Comfort

Premium women’s intimate wear brand, Amanté embodies comfort, fashion, sensuality and sophistication. Using the finest material and accessories, its products are crafted to perfection to provide a passionate and uncompromising brand experience.

Cotton Complexities

What Makes All the Various Cotton Types So Different From Each Other? Experts and Fabric Manufacturers Explain How and Why the White Flock Fiber Can Make a Difference. 

Monte Bianco - The New Name Of Being Not-So-Formal

Clothing Culture Ltd., the textile and apparel division of the ₹4,500 crores Balkrishna Group, popularly known for its brand Sin Denim, has launched yet another sensational brand called Monte Bianco this February. The grand launch in Mumbai marked the unveiling of the logo by Directors Vijaylaxmi Poddar and Pooja Dhoot. The launch was followed by Monte Bianco’s fashion showcase featuring veteran actor Dino Morea.

Emerging World Of Kids Denim Wear

Neha Shah, Marketing Head, Pepe Jeans, and Sohail Patca, Director, D S Corporation (Ruff), both renowned denim brands, share the essentials that goes into making a successful kids’ denim brand. They further elaborate on the opportunities and challenges that exist in this segment.

Lyra Ropes In Parineeti Chopra As Its New Brand Ambassador

The ever bubbly and vivacious Bollywood actress Parineeti Chopra has joined the club of celebrity endorsers as Lux Group, a conglomeration of diverse brand portfolio across multiple product segments, announced her as the brand ambassador of Lyra.

Observations 2017: Online Shopper Behaviour

Online retail has come far, from its paltry days leading the way of having just Amazon and eBay in its kitty to a vast expanse of shops to the more synchronized avatar of the mouse-andwebpage. Implementation of technology within the retail space is shaping how consumers interact with brands today.

Is India Sportswear Ready?

In India where cricket is considered to be a religion and the ripples are also witnessed in the growing popularity of other sports like football and tennis; the market for sportswear in the country is most certainly on the rise. Looking good and keeping fit is the new age survival mantra. We speak with key players in the market to understand the sportswear market in India and how best it remains distinguished from casual wear wear and athleisure.

‘Why Push Virtual Reality When You've Got Reality Right There?'

Retail Strategist Jeff Kindleysides of Checkland Kindleysides Doesn’t Like to Complicate Things, Relying on Authenticity to Create a Sense of Wonderment. 

Roadster Pioneering Experiential Retail In India

`The Roadster Store’, the first-of-a-kind retail store in India, designed and executed by Restore offers a seamless online to offline experience to the consumer. The state-of-the art design allows the customers to just walk into the store and see the road come alive on a video wall. Co-Founder and Director Lisa Mukhedkar of Restore, spoke about some highlight features of the store to Images BOF.

Huntsman And Clariant

Two Giants That Impact Denims Announce A Merger Of Equals

7th Sin

Tommy Hilfiger

Partners With the World’s Top Technology Companies and Start-ups to Drive Cross-industry Collaborations

Biba Girls Setting Trends In Ethnic Wear

The kidswear market is evolving on a great scale with so many new trends and styles pouring in. Siddharth Bindra, Managing Director, Biba talks to Images BOF about Biba Girls and the emerging trends in ethnic kidswear category.

Chaitali Giri

My childhood days were very amazing with my grandfather and my grandmother who first taught me how to draw and observe nature.